Ruihetai
Time-Honored BrandRuihetai · Jiangsu · Founded
Ruihetai is a century-old food brand from Changzhou, Jiangsu, renowned for its traditional pastries and pickled vegetables. Established during the Qing Dynasty, it has been preserving the authentic flavors of Jiangnan for over a hundred years, offering a taste of local heritage and craftsmanship.
Brand Story
Founded during the Guangxu reign of the Qing Dynasty (c. 1875-1908) by local merchants in Changzhou, Ruihetai began as a grocery store dealing in goods from north and south, later specializing in pastries and pickled vegetables. The name embodies wishes for auspiciousness and peace. With meticulous ingredient selection and refined techniques, it quickly gained a reputation along the Shanghai-Nanjing railway line. During the Republican era, Ruihetai operated as a 'front shop, back workshop,' with master bakers passing down their skills through generations, particularly excelling in Suzhou-style mooncakes and preserved fruits. After a public-private partnership in 1956, the brand retained its traditional techniques while gradually adopting modern production standards. Ruihetai is not just a microcosm of Jiangnan food culture but also a carrier of Changzhou's festive customs, such as mooncakes for Mid-Autumn Festival and rice cakes for Spring Festival, making it a vital part of local folklore. To this day, Ruihetai continues to handcraft some classic products, preserving the flavors of a century.
“Ruihetai, a century of Jiangnan flavors”
Signature Products
Flaky pastry with balanced sweet and savory fillings, baked using traditional methods. (30-80 RMB/box)
Made from local vegetables, rich in soy aroma, crisp and refreshing, perfect as a side dish. (15-50 RMB/jar)
Candied green plums, kumquats, and more, sweet and sour to stimulate the appetite. (20-60 RMB/bag)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Ruihetai's pastry-making follows Jiangnan traditions, such as hand-laminating dough for Suzhou-style mooncakes and naturally fermenting pickles. The process respects the seasons, with preserved fruits made in spring and mooncakes in autumn, reflecting the philosophy of 'eating with the seasons.' The brand also participates in local festivals, such as incorporating Changzhou comb elements into Mid-Autumn mooncake gift boxes, reinforcing regional cultural identity.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Ruihetai founded?
Ruihetai was founded in null, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Ruihetai?
Its signature product is Suzhou-style Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: