Sanzhenzhai
Time-Honored BrandSanzhenzhai · Zhejiang · Founded 1821
Sanzhenzhai, a century-old braised delicacy brand from Jiaxing, Zhejiang, is renowned for its soy-sauce duck and braised pork hock. Founded in 1821, it has preserved the traditional Jiangnan sauce-making technique, offering rich, savory flavors that embody the region's culinary heritage.
Brand Story
Founded in 1821 during the Qing Dynasty's Daoguang era, Sanzhenzhai began as a small workshop in Wuzhen, Jiaxing, run by the Shen family. Known for its meticulous selection of ingredients and refined sauce-making, it quickly gained local fame. During the Tongzhi era (1862-1874), the third-generation heir Shen Xirong expanded the business and named it 'Sanzhenzhai', symbolizing three delicacies: soy-sauce duck, braised pork hock, and sauced pork. By the Republic era (1912-1949), its products were sold in Shanghai and Hangzhou, becoming a celebrated Jiangnan specialty. The craft blends the culinary culture of the water towns, emphasizing a rich soy aroma and a balanced sweet-salty taste, representing the traditional food craftsmanship of northern Zhejiang.
“Sanzhen's Soy Aroma, A Century of Heritage”
Signature Products
Made from local ma ducks, marinated in a secret sauce, air-dried, and braised. The skin is dark, the meat tender, with a rich soy aroma. (Approx. 50-80 RMB per duck)
Rich but not greasy, tender and flavorful, a classic dish for festive banquets. (Approx. 60-100 RMB per hock)
Made from pork belly, with a glossy red color and a balanced sweet-salty taste. Can be steamed or stir-fried. (Approx. 40-70 RMB per jin)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Sanzhenzhai's sauce-making technique, passed down for over a century, adheres to the principles of 'careful ingredient selection and fine sauce-making'. Using traditional natural sauces, the process involves marinating, air-drying, and sauce-braising, reflecting the Jiangnan pursuit of authentic flavors. Its craft is closely tied to the commercial culture of Wuzhen's water town, serving as an important carrier of local culinary customs.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Sanzhenzhai founded?
Sanzhenzhai was founded in 1821, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Sanzhenzhai?
Its signature product is Soy-Sauce Duck. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: