Shaanxi Danfeng Wine Co., Ltd.
Time-Honored BrandShaanxi Danfeng Wine Co., Ltd. · Shaanxi · Founded 1911
Founded in 1911, Shaanxi Danfeng Wine is a century-old brand rooted in the Qinling Mountains, blending European winemaking heritage with local grapes. As a representative of northwestern China's wine culture, it carries forward traditional craftsmanship and modern innovation, offering a taste of history in every bottle.
Brand Story
The history of Shaanxi Danfeng Wine dates back to 1911 (the third year of the Xuantong reign of the Qing Dynasty), when Italian missionary An Ximan introduced European winemaking techniques to Longjuzhai, Danfeng County. Using high-quality local grapes, he produced the region's first batch of wine. Over the years, Danfeng wine gradually flourished, becoming a key wine-producing area in northwest China. By the 1930s, it was renowned both domestically and internationally. After the founding of the People's Republic of China, the Danfeng Winery was officially established in 1958, preserving traditional methods while integrating modern technology. Danfeng wine not only embodies the cultural exchange between China and the West but also bears witness to the industrial development of Shaanxi. Its brewing techniques are listed as part of Shaanxi Province's intangible cultural heritage, making it a vital component of China's time-honored brand culture.
Signature Products
Crafted from premium Cabernet Sauvignon grapes grown in the Qinling Mountains, this wine undergoes traditional brewing, resulting in a full-bodied profile with rich fruity aromas. (50-100 RMB)
Made from local mountain grapes, this classic wine offers a sweet, smooth taste, making it a popular choice for everyday enjoyment. (30-60 RMB)
Produced from white grape varieties, this wine is fresh and crisp, with floral and fruity notes, perfect for pairing with meals. (40-80 RMB)
Stores & Addresses
Located in: Shaanxi（陕西）
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Cultural Note
Danfeng wine's brewing technique merges European traditions with the unique terroir of the Qinling Mountains, employing oak barrel aging and meticulous processes such as sorting, crushing, fermentation, and maturation. This preserves a distinctive flavor passed down through a century. The wine culture reflects a harmonious blend of East and West, forming an integral part of Shaanxi's culinary heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shaanxi Danfeng Wine Co., Ltd. founded?
Shaanxi Danfeng Wine Co., Ltd. was founded in 1911, originating in Shaanxi, Shaanxi, primarily in the Liquor & Spirits field.
What is the signature product of Shaanxi Danfeng Wine Co., Ltd.?
Its signature product is Danfeng Dry Red Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: