Shazhou Youhuang
Time-Honored BrandShazhou Youhuang · Jiangsu · Founded
Shazhou Youhuang, a renowned yellow wine from Zhangjiagang, Jiangsu, embodies the essence of Jiangnan flavor. Crafted through time-honored techniques, it offers a mellow and lingering taste, reflecting the region's rich culinary heritage and cultural charm.
Brand Story
Shazhou Youhuang originates from Zhangjiagang, Jiangsu, historically known as Shazhou. Its winemaking history dates back to the Ming and Qing dynasties. The region's fertile land and abundant high-quality glutinous rice provided ideal conditions for brewing. During the late Qing and early Republic periods, numerous breweries thrived in Shazhou, with 'Wang Ji' being the most renowned, celebrated for its golden-hued, richly flavored yellow wine. In 1956, under public-private partnership, several breweries merged to form the Shazhou Winery, officially adopting the name 'Shazhou Youhuang'. The winery preserved traditional techniques while integrating modern methods, gradually becoming a renowned brand. More than a beverage, Shazhou Youhuang carries the dietary culture and folk memories of Jiangnan's water towns, often gracing festive banquets and embodying the local pursuit of quality life.
“Shazhou Youhuang, the Mellow Essence of Jiangnan”
Signature Products
Crafted from premium glutinous rice using traditional techniques, this wine offers a smooth, mellow flavor with a lingering finish. (50-100 RMB)
Aged in cellars for eight years, this full-bodied wine boasts a rich aroma, ideal for banquets and collection. (150-300 RMB)
With a semi-dry profile, this wine strikes a balance of moderate sweetness and refreshing smoothness, making it a perfect companion for meals. (80-150 RMB)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
The brewing technique of Shazhou Youhuang follows traditional yellow wine methods, including soaking rice, steaming, fermentation, pressing, and boiling the wine, emphasizing natural fermentation and the patience of time. The wine presents an amber hue, a mellow taste, and rich nutrition, containing amino acids and vitamins. The brand is dedicated to preserving traditional craftsmanship while incorporating modern quality management to ensure consistent excellence.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shazhou Youhuang founded?
Shazhou Youhuang was founded in null, originating in Jiangsu, Jiangsu, primarily in the Liquor & Spirits field.
What is the signature product of Shazhou Youhuang?
Its signature product is Shazhou Youhuang Classic Yellow Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: