Shejia Gong
Time-Honored BrandShejia Gong · Anhui · Founded
Shejia Gong, a time-honored brand from Anhui, carries forward Huizhou culture through traditional craftsmanship. Rooted in the Ming and Qing dynasties, it was once a tribute to the imperial court. Today, it continues to offer handmade teas, sauces, and pastries that embody the region's pursuit of excellence.
Brand Story
Shejia Gong, originating from Anhui, bears a name steeped in regional culture. According to existing historical records, the exact founding year of the brand has not been officially verified, but its roots can be traced back to the Ming and Qing dynasties, a period marked by the prosperity of Huizhou merchants. Legend has it that the She family operated their business for generations, upholding integrity and combining local specialties with exquisite craftsmanship, gradually forming a unique brand style. During the Qing Dynasty, Shejia Gong products were presented as local tributes to the imperial court, hence the name 'Shejia Gong' (literally 'Tribute of the She Family'). The products are primarily handmade, with a strong emphasis on the selection of raw materials and attention to craft details, reflecting the Huizhou people's spirit of meticulous craftsmanship. Although key figures and specific anecdotes are yet to be verified, the cultural significance of Shejia Gong lies in its witness to the inheritance of commerce and handicraft in the Anhui region, serving as a microcosm of local history. Today, Shejia Gong continues to uphold tradition and is committed to carrying forward this cultural heritage.
“[待核]”
Signature Products
Selected high-mountain tea leaves, traditionally stir-fried, with a rich aroma and a sweet, lingering aftertaste. (200-800 RMB/jin)
Brewed using ancient methods, with a rich, savory aroma, an indispensable seasoning in Huizhou cuisine. (30-60 RMB/bottle)
Handmade, crispy and delicious, sweet but not greasy, evoking the taste of childhood. (50-100 RMB/box)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Shejia Gong's craftsmanship is primarily manual, emphasizing the authenticity of raw materials and the rigor of procedures, reflecting Huizhou's ultimate pursuit of quality. The production process relies heavily on experience and tactile skill, passed down through generations, and is an important part of the region's intangible cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shejia Gong founded?
Shejia Gong was founded in null, originating in Anhui, Anhui, primarily in the Other field.
What is the signature product of Shejia Gong?
Its signature product is Shejia Gong Tea. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: