Shendang
Time-Honored BrandShendang · Zhejiang · Founded
Shendang, a century-old brewing brand from Haiyan, Zhejiang, is renowned for its traditional yellow wine and soy sauce. Crafted with time-honored techniques, its products are rich in flavor and embody the essence of Jiangnan's culinary heritage.
Brand Story
Shendang Town, located in Haiyan, Zhejiang, has been a land of fish and rice since ancient times, with a long history of brewing. Historical records show that as early as the Wanli period of the Ming Dynasty (1573-1620), there were already brewing workshops in the Shendang area. By the Qianlong era of the Qing Dynasty (1736-1795), Shendang yellow wine had gained fame far and wide. During the late Qing and early Republic periods, establishments like 'Taixing' and 'Wansheng' soy sauce gardens and wine workshops flourished in the town, forming a significant industry. The brand 'Shendang' takes its name from the town, and its brewing techniques have been passed down through generations, particularly known for 'Shendang Old Wine' and 'Shendang Soy Sauce'. In the 1930s, Shendang yellow wine was exported to Shanghai, Hangzhou, and other cities, where it was warmly received. After the founding of the People's Republic of China, the Shendang Brewery was established, integrating traditional workshops and continuing ancient brewing methods. The Shendang brand carries the dietary culture of the Jiangnan water towns and remains a cherished taste memory for locals.
Signature Products
Made from glutinous rice and brewed using traditional techniques, this wine is mellow with a sweet taste and a long, lingering finish. (50-200 RMB per bottle)
Crafted through ancient brewing methods, this soy sauce has a reddish-brown color and a rich, savory aroma, making it a classic seasoning in Jiangnan cuisine. (20-80 RMB per bottle)
Light and sweet with a low alcohol content, this rice wine is perfect for daily drinking and has a distinctive Jiangnan character. (30-100 RMB per bottle)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Shendang's brewing techniques adhere to ancient methods. For instance, yellow wine production involves soaking rice, steaming, fermenting in vats, pressing, and boiling the wine, while soy sauce is made using the natural sun-exposure method, which takes several months. These techniques embody the essence of Jiangnan's traditional food culture and are an important part of the region's intangible cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shendang founded?
Shendang was founded in null, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Shendang?
Its signature product is Shendang Old Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: