Shengtian Agriculture Century Noodle Workshop
Time-Honored BrandShengtian Agriculture Century Noodle Workshop · Henan · Founded
Shengtian Agriculture Century Noodle Workshop, rooted in Henan, preserves traditional sweet potato vermicelli-making techniques passed down for over a century. With meticulous craftsmanship and authentic flavors, it honors the legacy of local farming culture and culinary heritage.
Brand Story
Founded in the late Qing Dynasty (late 19th century) in Henan, Shengtian Agriculture Century Noodle Workshop began when founder Shengtiangong used premium local sweet potatoes and ancestral techniques to create handmade vermicelli. Through a meticulous process of washing, grinding, settling, and sun-drying, his noodles became renowned for their clarity and smooth texture. The second generation, Sheng Jizu, refined the craft by introducing stone milling. By the Republic era (1912-1949), the workshop had expanded, selling products across nearby counties. After 1949, it underwent public-private partnership, but the family continued the tradition. In the reform era, the fourth generation, Sheng Mingyuan, revived the brand, blending ancient methods with modern management. Today, the workshop remains a living testament to local farming culture and dietary memory, carrying the century-old fragrance to the world.
“Century-old workshop, craftsmanship passed down”
Signature Products
Made from premium sweet potatoes through traditional processes, these noodles remain firm after long cooking, with a chewy and smooth texture. (15-30 RMB/500g)
Fine and pure, ideal for thickening or coating, retaining the natural aroma of sweet potatoes. (10-20 RMB/500g)
Convenient instant food with a tangy and spicy flavor, recreating traditional taste for modern fast-paced life. (8-15 RMB/cup)
Stores & Addresses
Located in: Henan(河南)
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Cultural Note
The techniques at Shengtian Agriculture Century Noodle Workshop follow ancient methods, including selecting potatoes, washing, grinding, filtering, settling, sun-drying, and dripping noodles, all done by hand without chemical additives. The essence lies in purifying sweet potato starch and mastering heat control, requiring even wrist strength for uniform noodles. This craft embodies the wisdom of Central Plains farming culture and preserves local dietary customs, making it a precious relic of Henan folk handicraft.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shengtian Agriculture Century Noodle Workshop founded?
Shengtian Agriculture Century Noodle Workshop was founded in null, originating in Henan, Henan, primarily in the Other field.
What is the signature product of Shengtian Agriculture Century Noodle Workshop?
Its signature product is Handmade Sweet Potato Vermicelli. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: