Shen Yonghe
Time-Honored BrandShen Yonghe · Zhejiang · Founded
Shen Yonghe, a century-old winery from Shaoxing, Zhejiang, is renowned for its traditional Huangjiu (yellow wine) brewing. Following ancient methods, it produces mellow, long-lasting wines that embody the essence of Jiangnan's culinary heritage.
Brand Story
Founded during the Qing Dynasty by the Shen family in Shaoxing, the exact year of Shen Yonghe's establishment is unknown. Shaoxing, long celebrated as the hometown of Huangjiu, provided the perfect setting for the family's craft. Adhering to time-honored techniques, they selected premium local glutinous rice, wheat qu (starter), and water from Jianhu Lake. The brewing process—soaking, steaming, fermenting, pressing, and sterilizing—yields an amber liquid with a rich, lingering taste. The name 'Yonghe' signifies 'lasting harmony,' reflecting the family's aspirations for their enterprise and relationships. By the mid-to-late Qing, Shen Yonghe had gained local fame, with products sold across nearby towns, becoming a staple at banquets and festivals. During the Republic era, the winery maintained traditional operations but gradually faded due to wars and changing times. Nevertheless, its brewing techniques and brand memory endure in local records and folk memory, epitomizing Shaoxing Huangjiu culture and the craftsmanship of the Jiangnan water towns.
“[待核]”
Signature Products
A semi-dry Huangjiu with a full body and sweet, smooth taste, ideal for warming and pairing with meals. (50-150 RMB per bottle)
A dry Huangjiu with an orange-yellow hue and elegant aroma, representing traditional Shaoxing Huangjiu. (30-100 RMB per bottle)
A sweet Huangjiu made from glutinous rice and fermented rice, with a rich, sweet fragrance, best enjoyed chilled or with desserts. (60-200 RMB per bottle)
Stores & Addresses
Located in: Zhejiang（浙江）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Shen Yonghe's brewing follows Shaoxing Huangjiu traditions, emphasizing the 'winter brewing' season, with Jianhu water as the soul, wheat qu as the backbone, and glutinous rice as the flesh. The process highlights the 'three mashes, four waters' ratio and 'kaiba' (raking) control, showcasing the subtlety of Jiangnan brewing culture. Though the winery no longer exists, its techniques and flavor memory remain integral to Shaoxing Huangjiu's intangible cultural heritage.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shen Yonghe founded?
Shen Yonghe was founded in null, originating in Zhejiang, Zhejiang, primarily in the Liquor & Spirits field.
What is the signature product of Shen Yonghe?
Its signature product is Shen Yonghe Jiafan Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: