Shisan Cun
Time-Honored BrandShisan Cun · Hunan · Founded
Shisan Cun, a time-honored brand from Linxiang, Hunan, preserves the ancient art of pickling vegetables with a history of over a thousand years. Its intangible cultural heritage techniques and Three Kingdoms cultural roots offer a unique taste of traditional Chinese flavors.
Brand Story
Shisan Cun is located in Yanglousi Town, Linxiang, Hunan, historically a garrison area for the Wu Kingdom during the Three Kingdoms period. After the Battle of Chibi, General Huang Gai stationed troops here and, noticing the region's abundant produce, ordered soldiers to pickle vegetables using ancient methods for military supplies. This practice later spread to civilians and evolved through the Tang, Song, Ming, and Qing dynasties, reaching scale by the late Qing. According to the Linxiang County Gazetteer, during the Guangxu reign, there were over ten pickling workshops, with Shisan Cun being the most renowned, named after the thirteen nearby villages. In the Republic era, its pickles were sold across Hunan, Hubei, and Jiangxi. After 1949, inheritor Li Guowu (born 1958) dedicated himself to reviving traditional techniques, founding Hunan Shisan Cun Food Co., Ltd. in 1993, blending ancient methods with modern technology to rejuvenate this millennium-old flavor.
“Thousand-year Shisan Cun, the aroma of a jar of pickles.”
Signature Products
A selection of seasonal vegetables pickled using traditional methods, offering a savory and crispy taste. A classic accompaniment on Hunan dining tables. (68-128 RMB)
Made primarily with mushrooms and fermented soybean paste, this sauce is rich and savory, perfect for mixing with rice or noodles. (28-38 RMB)
Aged in a century-old brine, this fermented bean curd melts in your mouth with a lingering aftertaste, representing the traditional Hunan flavor. (15-25 RMB)
Stores & Addresses
Located in: Hunan（湖南）
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Cultural Note
The pickling technique of Shisan Cun follows the ancient principle of 'sun-drying by day, dew-moistening by night,' emphasizing 'three suns and three picklings.' Local vegetables are washed in well water, salted with coarse salt, and then exposed to sunlight and dew, resulting in golden, crisp pickles. This craft embodies the wisdom of Hunan's agricultural culture and reflects the philosophy of harmonious coexistence between humans and nature.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shisan Cun founded?
Shisan Cun was founded in null, originating in Hunan, Hunan, primarily in the Food & Beverage field.
What is the signature product of Shisan Cun?
Its signature product is Shisan Cun Pickle Gift Box. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: