Shouchanghao
Time-Honored BrandShouchanghao · Sichuan · Founded
Shouchanghao, a century-old time-honored brand from Sichuan, is renowned for its traditional craftsmanship and honest business practices. It embodies the local cultural memory and the spirit of Sichuan merchants, offering quality textiles, groceries, and pastries.
Brand Story
Founded in the Qing Dynasty (exact year unknown), Shouchanghao began with a founder surnamed Li, a Sichuan peddler who later opened a shop in Chengdu selling cloth and groceries. Through fair dealing and quality goods, it gained a solid reputation. By the Guangxu period, it had become a well-known local firm. During the Republic era, it adopted modern management, expanded into finance, and earned high prestige. In the War of Resistance, it supported the rear's supply needs. After 1949, it underwent public-private partnership and later became state-owned. Since the reform and opening-up, it has revived its time-honored name, blending traditional skills with modern ideas. Shouchanghao is not just a commercial brand but a carrier of Sichuan merchant spirit and local culture, reflecting China's modern commercial evolution.
“[待核]”
Signature Products
Traditional handwoven fabrics with excellent quality and elegant patterns, the foundation of Shouchanghao's business.
Selected local products from various regions, genuine and complete in variety, meeting daily needs.
Made with ancient methods, authentic taste, balanced sweetness and saltiness, ideal for festive gifts.
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
Shouchanghao upholds the Sichuan merchant tradition of integrity and quality. Its crafts are mostly handmade, with careful selection of materials and attention to detail, passed down through generations. The shop's layout and business methods retain old-style charm, showcasing the unique flavor of Bashu commercial culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shouchanghao founded?
Shouchanghao was founded in null, originating in Sichuan, Sichuan, primarily in the Other field.
What is the signature product of Shouchanghao?
Its signature product is Shouchang Fabrics. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: