Site
Time-Honored BrandSite · Jiangxi · Founded
Site, a time-honored Chinese liquor brand from Jiangxi, is the pioneer of the Te-flavor (special aroma) baijiu. Crafted from rice through traditional solid-state fermentation, it is renowned for its unique 'clear, fragrant, mellow, and pure' character, embodying the rich brewing heritage of the Ganpo region.
Brand Story
Site liquor originates from Zhangshu, Jiangxi, with a history dating back to the Song Dynasty (1127-1279). According to the Jiangxi General Gazetteer, local breweries existed as early as the Southern Song. During the Ming and Qing dynasties (1368-1911), Zhangshu's brewing industry flourished thanks to the convenient water transport on the Gan River. By the Guangxu reign (1875-1908), numerous workshops produced baijiu celebrated for its 'clear, fragrant, mellow, and pure' qualities, earning the name 'Site' (four special characteristics). In 1959, Premier Zhou Enlai praised Site after tasting it at Lushan, noting its 'fragrance, purity, and lingering aftertaste.' Made from rice and fermented in traditional solid-state pits, Site developed the distinctive 'Te-flavor' style, now one of China's twelve major baijiu aroma types. Its brewing techniques, passed down through generations, integrate local terroir and culture, making it a vital carrier of Ganpo civilization.
“Site Liquor: Pioneer of the Te-flavor”
Signature Products
Aged for fifteen years, this premium expression offers a mellow body and elegant aroma, representing the pinnacle of Site's craftsmanship. (400-600 RMB)
Blending tradition with modernity, this smooth and soft liquor is ideal for business banquets. (200-400 RMB)
A classic product with pure aroma and long finish, offering great value. (100-200 RMB)
Stores & Addresses
Located in: Jiangxi（江西）
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Cultural Note
Site's brewing technique uses rice as the base, with medium-high temperature Daqu (starter), continuous grain mixing and steaming, old-pit solid-state fermentation, slow fire distillation, quality-based liquor selection, graded storage, and meticulous blending. The spirit exhibits a unique 'strong aroma at the head, sauce aroma at the tail, and fresh aroma in the middle,' defining the independent 'Te-flavor' category. The process strictly adheres to tradition, emphasizing pit maintenance, reflecting the enduring brewing culture and craftsmanship of the Ganpo region.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Site founded?
Site was founded in null, originating in Jiangxi, Jiangxi, primarily in the Liquor & Spirits field.
What is the signature product of Site?
Its signature product is Site Fifteen Years. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: