STRAUSS
Time-Honored BrandSTRAUSS · Shanghai · Founded
A bespoke tailoring brand rooted in Shanghai, STRAUSS carries forward the legacy of Haipai (Shanghai-style) sartorial culture through exquisite craftsmanship and a fusion of Eastern and Western aesthetics.
Brand Story
STRAUSS traces its origins to Shanghai's opening as a treaty port in the late 19th century (post-1843), when Western influences began to shape the city's fashion landscape. The brand's founder, whose name awaits verification, established a custom tailoring workshop in the early 20th century, quickly gaining favor among Shanghai's elite merchants and gentry for his precise Western cuts blended with Eastern sensibilities. STRAUSS has witnessed Shanghai's transformation from a colonial enclave to a modern metropolis, embodying the refinement and inclusiveness of Haipai culture. Through generations of inheritance, the brand has upheld hand-stitching and personalized tailoring, preserving the essence of traditional craftsmanship and serving as a living testament to Shanghai's suit-making heritage.
Signature Products
Crafted with full canvas construction and hand-padded lapels, this suit creates a naturally structured shoulder line and a flowing silhouette. (CNY 8,000-30,000)
Made from high-thread-count cotton, with hand-stitched collars and cuffs, offering over ten collar styles. (CNY 1,500-5,000)
Inspired by the British hunting jacket, reimagined with Haipai flair, featuring multiple pockets for both function and style. (CNY 6,000-15,000)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
STRAUSS's tailoring technique descends from the early 20th-century Hongbang (Hong Kong-style) tailors of Shanghai, merging Western three-dimensional cutting with Eastern ergonomics. The craft involves dozens of steps, including guiba (steam shaping) and iron pressing, reflecting the meticulousness and openness of Haipai dress culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was STRAUSS founded?
STRAUSS was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of STRAUSS?
Its signature product is Classic Full-Canvas Suit. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: