Taiyuan Pude Trading Co., Ltd.
Time-Honored BrandTaiyuan Pude Trading Co., Ltd. · Shanxi · Founded
Taiyuan Pude Trading Co., Ltd., a time-honored brand from Shanxi, carries forward the spirit of Jin merchants. Specializing in local specialties, it boasts rich cultural heritage and connects tradition with modernity.
Brand Story
Located in historic Taiyuan, Shanxi, Taiyuan Pude Trading Co., Ltd. traces its origins to the Jin merchant firms of the Ming and Qing dynasties (1368-1912). Known for integrity and enterprise, the Jin merchants' legacy is embodied in Pude's name, meaning 'benefiting all under heaven, earning trust across the land,' reflecting the principle of 'righteousness before profit.' Though its founding year is not recorded, the company has long traded in local specialties such as Fenjiu liquor and mature vinegar, serving as a bridge between tradition and modernity. Today, Pude is dedicated to promoting Jin merchant culture and boosting the local economy, continuing this enduring spirit.
“Benefiting all under heaven, earning trust across the land.”
Signature Products
Made from selected sorghum, barley, and peas, fermented in traditional solid-state method. Rich, mellow, and tangy with a lingering finish. (20-100 CNY)
A representative of light-aroma Baijiu, sweet and smooth on the palate, clean and refreshing finish, crafted with a thousand-year-old brewing technique. (50-500 CNY)
Made from high-quality yellow cattle, with a unique marinating process. Tender, savory, and slightly salty. (30-80 CNY)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
Pude Trading is deeply rooted in Jin merchant culture, emphasizing integrity and balancing righteousness with profit. Its products, such as mature vinegar made through the five-step process of steaming, fermenting,熏,淋, and aging, and Fenjiu's 'double steaming and double fermentation' technique, represent the living heritage of Shanxi's intangible cultural heritage. Through commerce, the company fosters cultural exchange and regional connectivity.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Taiyuan Pude Trading Co., Ltd. founded?
Taiyuan Pude Trading Co., Ltd. was founded in null, originating in Shanxi, Shanxi, primarily in the Other field.
What is the signature product of Taiyuan Pude Trading Co., Ltd.?
Its signature product is Shanxi Mature Vinegar. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: