Wanyouquan
Time-Honored BrandWanyouquan · Shanghai · Founded 1870
Wanyouquan, a time-honored brand in Shanghai, is renowned for its cured meats. With a century-old heritage, it preserves traditional craftsmanship and unique flavors, offering a taste of old Shanghai.
Brand Story
Founded in the late Qing Dynasty (around the 1870s) by a Ningbo merchant named Wang, Wanyouquan started as a grocery store in southern Shanghai before specializing in cured meats. Master Wang, well-versed in curing techniques, selected premium pork, seasoned it with secret spices, and air-dried and smoked it to produce glossy, savory delicacies that quickly won the hearts of local residents. By the Republican era, Wanyouquan had become a leading name in Shanghai's cured meat industry, supplying not only the local market but also the Jiangsu and Zhejiang regions. Its prosperity mirrored the commercial boom of Shanghai after the opening of the port and embodied the essence of Jiangnan culinary culture. Through generations, Wanyouquan has adhered to traditional methods, preserving the authentic old Shanghai flavor and becoming a classic memory on local dining tables.
“[待核]”
Signature Products
Made from pork hind leg, seasoned with secret spices, with a thin, crisp casing and firm, savory-sweet filling. (50-100 RMB/jin)
Pork belly salted, air-dried, and smoked to a golden hue, rich but not greasy, with a distinctive smoky aroma. (60-120 RMB/jin)
Duck marinated in dark soy sauce and rock sugar, tender and savory, a classic Shanghai cold dish. (80-150 RMB/duck)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Wanyouquan's curing technique follows Jiangnan traditions, emphasizing seasonality and precise control, with a 'three sun-dry, three air-dry' process that yields firm, flavorful meat. No preservatives are used; instead, salt and air-drying naturally preserve the product, reflecting the wisdom of ancient food preservation.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wanyouquan founded?
Wanyouquan was founded in 1870, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Wanyouquan?
Its signature product is Lap Cheong (Chinese Sausage). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: