Wen Yibai
Time-Honored BrandWen Yibai · Zhejiang · Founded
Wen Yibai, a century-old commercial brand in Wenzhou, Zhejiang, is renowned for its integrity and quality service, embodying the local commercial culture and memory.
Brand Story
Wen Yibai, officially known as Wenzhou No.1 Department Store, is an iconic brand in Wenzhou's commercial history. Its origins trace back to early 20th-century department stores along Wuma Street. Through public-private partnership and reform, it was formally named in the 1950s. As one of Wenzhou's earliest state-owned department stores, Wen Yibai witnessed the city's transformation from a traditional trading port to a modern commercial hub. During the planned economy era, it became the preferred shopping destination for citizens, holding collective memories of generations. After reform and opening-up, Wen Yibai embraced new management concepts, expanded product ranges, and enhanced service quality, maintaining its leading position. Its history features model workers who shaped the 'customer-first' spirit. Beyond commerce, Wen Yibai is a carrier of Wenzhou's commercial culture, with its architecture and displays reflecting local heritage, making it a living fossil for studying modern commercial history.
“Wen Yibai, a century of warmth and trust.”
Signature Products
Traditional hand-embroidered artwork with exquisite patterns and fine stitches, reflecting local characteristics. (100-5000 RMB)
A traditional delicacy made from fresh fish, crispy outside and tender inside, savory and delicious. (20-80 RMB/jin)
Braised duck tongues with rich soy sauce flavor and chewy texture, a popular local snack. (50-150 RMB/jin)
A specialty citrus with thin skin, juicy flesh, sweet-tart taste, and heat-clearing properties. (10-30 RMB/jin)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
As a time-honored brand, Wen Yibai integrates Wenzhou's entrepreneurial spirit of daring and integrity. Its business creed of 'genuine goods, fair prices' and promotion of local crafts and cuisine support the preservation of intangible cultural heritage. Its mid-century architectural style and displays evoke urban memories.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wen Yibai founded?
Wen Yibai was founded in null, originating in Zhejiang, Zhejiang, primarily in the Other field.
What is the signature product of Wen Yibai?
Its signature product is Wenzhou Ou Embroidery. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: