Wuliangye
Time-Honored BrandWuliangye · Sichuan · Founded 1909
Wuliangye, a quintessential Chinese strong-aroma baijiu, is crafted from five grains with a rich history dating back to the Tang Dynasty. Renowned worldwide, it embodies the pinnacle of traditional Chinese brewing artistry.
Brand Story
Produced in Yibin, Sichuan, Wuliangye's brewing heritage traces back to the Tang Dynasty, when 'Chongbi Wine' was already famous. In the Song Dynasty, the local government brewed 'Lizhi Green' from multiple grains, a precursor to Wuliangye. During the Ming Dynasty, the Chen family created 'Mixed Grain Wine' using five grains—sorghum, rice, glutinous rice, wheat, and corn—establishing a unique recipe. In the late Qing Dynasty, brewer Deng Zijun refined the formula, and in 1909, it was officially named 'Wuliangye,' meaning 'essence of five grains, jade-like nectar.' Celebrated for its enduring aroma, mellow taste, sweet entrance, and clean finish, Wuliangye stands as an outstanding representative of Chinese baijiu. Its brewing technique is a national intangible cultural heritage, and its brand value continues to soar, making it a shining gem among China's time-honored brands.
“World-renowned liquor, Wuliangye”
Signature Products
The classic Pu Wu, benchmark of strong-aroma baijiu, with a mellow taste and long-lasting finish. (1000-1500 RMB per 500ml bottle)
Premium business liquor, softer body and elegant packaging. (1200-1800 RMB per 500ml bottle)
Mid-range, approachable, refreshing taste, ideal for daily consumption. (300-500 RMB per 500ml bottle)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
Wuliangye employs traditional techniques such as 'bao bao qu' fermentation, solid-state fermentation in mud pits, continuous grain addition, mixed steaming and boiling, and aging and blending. Its '1366' brewing system (one peak, three excellences, six innovations, six refinements) exemplifies Chinese baijiu wisdom. The brand embodies the philosophy of 'harmony and beauty,' emphasizing 'harmony between heaven, earth, and humanity,' and represents the culture of Sichuan liquor.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wuliangye founded?
Wuliangye was founded in 1909, originating in Sichuan, Sichuan, primarily in the Other field.
What is the signature product of Wuliangye?
Its signature product is Eighth Generation Wuliangye. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: