Wu Luheng
Time-Honored BrandWu Luheng · Anhui · Founded
Wu Luheng, a renowned compass-making family from Xiuning, Anhui, was founded during the Daoguang reign of the Qing Dynasty. Known for exquisite craftsmanship and honest business practices, it has been passed down through generations and remains a treasured time-honored brand in China.
Brand Story
The Wu Luheng compass-making technique originated during the Daoguang reign of the Qing Dynasty (c. 1820-1850), founded by Wu Guozhu (styled Luheng) from Wan'an Town, Xiuning, Anhui. A gifted child, Wu studied under local compass masters, blending traditional Bagua, Heavenly Stems and Earthly Branches, and maritime navigation knowledge to develop a unique craft. His compasses, made from premium wood and natural magnets, featured precise graduations and exquisite designs, favored by navigators, Feng Shui practitioners, and scholars. Beyond navigation, Wu Luheng compasses embody ancient Chinese science and philosophy, representing Huizhou culture. The Wu family has upheld ancestral traditions with dedication and refinement, keeping the brand alive as a gem among China's time-honored brands.
“Pointing the Way, Mastering the World”
Signature Products
Handcrafted with a precise magnetic needle, the dial features Bagua and Twenty-Four Mountains, used for Feng Shui and maritime navigation. (¥500-2000)
Made from selected rosewood with intricate carvings, combining utility and collectible value, ideal as a premium gift. (¥2000-5000)
Blending traditional craftsmanship with modern design, compact and portable, suitable for outdoor activities. (¥100-300)
Stores & Addresses
Located in: Anhui（安徽）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
The Wu Luheng compass-making technique integrates ancient astronomy, geography, mathematics, and philosophy, exemplifying the Huizhou artisan spirit. The process involves dozens of handcrafted steps—from material selection and disc turning to grid marking, inscription, and needle mounting—reflecting an ultimate pursuit of precision and perfection. The compass is not just a practical tool but a vital carrier of traditional Chinese culture.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wu Luheng founded?
Wu Luheng was founded in null, originating in Anhui, Anhui, primarily in the Other field.
What is the signature product of Wu Luheng?
Its signature product is Wu Luheng Traditional Compass. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: