Wu Wei He
Time-Honored BrandWu Wei He · Zhejiang · Founded 1870
Wu Wei He, a time-honored food brand from Zhejiang, is renowned for its traditional pastries and pickled vegetables. Founded in 1870, it embodies the essence of Jiangnan cuisine, offering delicacies that balance sweet, sour, bitter, spicy, and salty flavors, preserving the region's culinary heritage.
Brand Story
Founded in 1870 during the late Qing Dynasty by Ningbo merchant Wang Baoshan in Hangzhou, Wu Wei He began as a grocery store dealing in goods from north and south. It later became famous for its homemade pastries and pickled vegetables. The name 'Wu Wei He' means 'harmony of five flavors' (sweet, sour, bitter, spicy, and salty), symbolizing the balance of life's tastes through meticulous craftsmanship. Wang Baoshan's dedication to quality ingredients and traditional techniques won the hearts of Hangzhou residents, establishing the brand as a renowned Jiangnan food purveyor. During the Republican era, the business expanded to Shanghai, continuing its legacy. After 1949, it underwent public-private partnership and later ceased operations. In recent years, with the revival of time-honored brands, Wu Wei He has been revitalized, and its traditional pastry-making techniques have been listed as intangible cultural heritage, representing the essence of Jiangnan food culture.
Signature Products
Made with glutinous rice flour and osmanthus flowers, this soft and chewy cake is sweet but not cloying, with a delicate floral aroma. (20-40 RMB/box)
Fresh cucumbers pickled in a traditional sauce, crisp and refreshing with a balanced salty-sweet flavor. (15-30 RMB/jar)
Flaky layers filled with rich sesame paste, melting in your mouth—a perfect traditional tea snack. (25-50 RMB/box)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Wu Wei He adheres to traditional handcrafted methods. Its pastry-making involves steps such as ingredient selection, grinding, steaming, and baking, while its pickles emphasize curing time and sauce ratios. The products reflect the refinement and delicacy of Jiangnan cuisine, carrying the taste memories of residents in Hangzhou and Shanghai.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wu Wei He founded?
Wu Wei He was founded in 1870, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Wu Wei He?
Its signature product is Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: