Xianhe
Time-Honored BrandXianhe · Jiangsu · Founded
Xianhe is a time-honored Jiangsu food brand renowned for its traditional pastry craftsmanship, with a rich history dating back to the Qing Dynasty. Now carried forward by a modern enterprise, it remains a beloved symbol of Jiangsu's culinary heritage.
Brand Story
The Xianhe brand originated in Jiangsu, with roots tracing back to the Qing Dynasty. According to local chronicles, during the Guangxu reign (1875-1908), a pastry shop named 'Xianhe' (meaning 'crane') operated in Suzhou, famous for its Su-style mooncakes and traditional pastries. The founder, surnamed Li, was a former pastry apprentice who established his own shop. His pastries were beautifully shaped and delicious, and the shop's sign featured a crane motif, symbolizing good fortune and longevity, hence the name 'Xianhe'. During the Republic of China era (1912-1949), the shop relocated to Nanjing and grew into a well-known local brand. After the founding of the People's Republic of China, the brand was nationalized and later restructured, now held by a Jiangsu food enterprise. Xianhe pastries adhere to Suzhou-style traditions, with meticulous ingredient selection and refined techniques. Its Su-style mooncakes and cloud-slice cakes are especially popular, making it a key representative of Jiangsu's food culture.
Signature Products
Flaky pastry with a variety of fillings, including traditional red bean paste and five-nut, sweet but not greasy. (20-50 RMB/box)
Thin as paper, white as snow, with a delicate texture that melts in the mouth, available in osmanthus and sesame flavors. (15-30 RMB/bag)
Crispy and fragrant, with a rich sesame oil aroma, a traditional tea snack perfect for pairing with tea. (10-20 RMB/bag)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Xianhe preserves the traditional craftsmanship of Su-style pastries, which involves steps such as ingredient selection, dough mixing, filling preparation, and baking, with careful attention to seasonality and heat control. Su-style pastries are known for their delicacy, reflecting the refinement and elegance of Jiangnan cuisine. Xianhe insists on handmade production to retain authentic flavors, and is an important part of Jiangsu's intangible cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xianhe founded?
Xianhe was founded in null, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Xianhe?
Its signature product is Su-style Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: