Xianqian
Time-Honored BrandXianqian · Zhejiang · Founded 1800
Xianqian, a time-honored brand from Zhejiang, is renowned for its traditional pastries. Following ancient recipes and crafted with care, it preserves the culinary heritage of the Jiangnan region, offering a taste of local flavors and cultural memory.
Brand Story
Originating in Zhejiang, the Xianqian brand traces its roots to the mid-Qing Dynasty (around 1800 AD), when commerce flourished and pastry shops lined the streets. According to legend, founder Chen opened a tea house and pastry shop in front of the county government office (xian qian), earning local acclaim for his quality ingredients and exquisite craftsmanship. The name 'Xianqian' was thus adopted. Through generations, Xianqian has upheld handcrafted methods, blending northern and southern flavors to create a unique pastry repertoire. During the Republic era (1912-1949), Xianqian pastries became a celebrated Zhejiang specialty, sold in Shanghai and Hangzhou. After the founding of New China, the techniques were preserved and modern hygiene standards incorporated. Today, although the exact founding year is not officially verified, Xianqian's traditional pastry-making is regarded as a vital part of Zhejiang's culinary culture, reflecting the Jiangnan people's pursuit of refined living.
“[待核]”
Signature Products
Steamed with fresh osmanthus flowers and glutinous rice flour, sweet and soft with a fragrant floral aroma. (20-40 RMB/box)
A savory-sweet crispy pastry with a traditional pepper-salt recipe, flaky and crumbly. (15-30 RMB/jin)
Finely ground mung beans blended with sesame oil, melts in your mouth, cool and refreshing. (25-45 RMB/box)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Xianqian's pastry-making follows ancient methods, involving over a dozen steps such as ingredient selection, soaking, grinding, steaming, and air-drying, with careful attention to season and heat. Its cultural value lies in preserving the authentic flavors of traditional Jiangnan tea snacks, serving as a living fossil for studying Zhejiang folk customs and dietary evolution.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xianqian founded?
Xianqian was founded in 1800, originating in Zhejiang, Zhejiang, primarily in the Other field.
What is the signature product of Xianqian?
Its signature product is Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: