Xiaogan Pai
Time-Honored BrandXiaogan Pai · Hubei · Founded
Xiaogan Pai is a liquor brand from Xiaogan, Hubei, rooted in the local rice wine tradition. With a history spanning over a thousand years, it inherits ancient brewing techniques and embodies the region's profound filial piety culture.
Brand Story
Originating from Xiaogan City in Hubei Province, the Xiaogan Pai liquor brand traces its roots back to the Tang Dynasty (618-907 AD). According to the Xiaogan County Annals, the city was named after the Eastern Han Dynasty filial son Dong Yong, whose devotion moved heaven. The local brewing tradition is closely tied to this filial piety culture. By the Song Dynasty (960-1279), Xiaogan rice wine had become a renowned local specialty, celebrated by scholars and poets. During the Ming and Qing dynasties (1368-1911), the brewing industry flourished, developing unique techniques. Although the Xiaogan Pai brand is a modern registration, its craftsmanship is inherited from ancient folk breweries, combining high-quality local glutinous rice with traditional starter cultures to produce sweet, mellow rice wine. The brand name honors the culture of filial piety, with every drop embodying the commitment of Xiaogan's people to traditional virtues.
“[待核]”
Signature Products
Made from premium glutinous rice with traditional techniques, this wine is clear, sweet, and subtly fragrant with rice aroma. (20-50 RMB)
Infused with osmanthus flowers on the classic base, this wine is aromatic, sweet but not cloying, perfect for meals or sipping. (30-60 RMB)
Brewed using ancient mash techniques, this wine is thick, slightly higher in alcohol, rich in flavor, and leaves a lingering finish. (50-100 RMB)
Stores & Addresses
Located in: Hubei（湖北）
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Cultural Note
The brewing technique of Xiaogan Pai rice wine is inherited from ancient Xiaogan folk traditions. It uses premium local glutinous rice and traditional fermentation starters, undergoing multiple meticulous steps. The process emphasizes precise temperature and time control, reflecting the local people's reverence for nature and dedication to craftsmanship. Rice wine is not just a beverage but a significant carrier of Xiaogan's filial piety culture, often used in festivals, rituals, and hospitality.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xiaogan Pai founded?
Xiaogan Pai was founded in null, originating in Hubei, Hubei, primarily in the Liquor & Spirits field.
What is the signature product of Xiaogan Pai?
Its signature product is Xiaogan Pai Classic Rice Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: