Xiaojiaolou
Time-Honored BrandXiaojiaolou · Sichuan · Founded
Xiaojiaolou, a rising star from Sichuan, crafts rich and mellow strong-aroma baijiu using traditional solid-state fermentation. Loved by locals, it embodies the authentic flavors and heritage of northeastern Sichuan.
Brand Story
Xiaojiaolou liquor originates from Sichuan, with a history tracing back to the Ming and Qing dynasties. During the late Ming and early Qing, wars devastated Sichuan's population, and the subsequent 'Huguang Filling Sichuan' migration brought advanced brewing techniques from Hubei and Hunan. In northeastern Sichuan, locals began distilling spirits using quality sorghum and wheat, leveraging the region's unique natural conditions. The name 'Xiaojiaolou' derives from the distillery's location—nestled by mountains and rivers, resembling a corner tower (jiaolou). By the late Qing and early Republic era, the workshop had gained renown for its aromatic, sweet, and crisp liquor, a favorite at local banquets. After 1949, the Xiaojiaolou Distillery was established on the foundation of the traditional workshop, preserving ancient methods while refining techniques. Today, Xiaojiaolou stands as a representative of Sichuan baijiu, carrying the culinary culture and historical memory of northeastern Sichuan.
Signature Products
Crafted via traditional solid-state fermentation, this baijiu features a rich cellar aroma, a sweet and smooth entry, and a lingering finish. (50-150 RMB)
Made from selected premium sorghum and aged for years in cellars, this liquor boasts a full-bodied and mellow profile. (100-300 RMB)
Blended from base liquors of various ages, this vintage offers pronounced aged aromas, ideal for collecting and banquets. (300-800 RMB)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
Xiaojiaolou's brewing technique inherits the Sichuan-style xiaoqu solid-state fermentation process, emphasizing pit maintenance and microbial environment. Traditional methods like 'continued grain feeding' and 'mixed steaming and boiling' showcase the unique brewing wisdom of northeastern Sichuan. Its liquor culture blends immigrant heritage with local customs, serving as a vital carrier of regional culinary identity.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xiaojiaolou founded?
Xiaojiaolou was founded in null, originating in Sichuan, Sichuan, primarily in the Liquor & Spirits field.
What is the signature product of Xiaojiaolou?
Its signature product is Xiaojiaolou Classic Strong-Aroma Baijiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: