Xin Changfa
Time-Honored BrandXin Changfa · Shanghai · Founded
Xin Changfa is a renowned Shanghai food brand famous for its sugar-roasted chestnuts. With a legacy of traditional craftsmanship, it has been a beloved local favorite for generations, embodying the essence of Shanghai's culinary heritage.
Brand Story
Xin Changfa was founded in Shanghai, with its origins tracing back to the late Qing Dynasty, though the exact founding year remains unverified. During that era, Shanghai's opening as a commercial port spurred the growth of the food industry. The brand started with sugar-roasted chestnuts, gaining a reputation for its unique roasting technique and meticulous selection of ingredients. The founder, whose name is yet to be confirmed, prioritized quality, using premium chestnuts and refining the roasting process to achieve a sweet, soft texture with easily peelable shells and intact kernels. As the brand grew, Xin Changfa became a symbol of Shanghai's specialty foods, carrying the memories of generations of locals. By the Republican era, it was already well-known, with products sold both locally and beyond. After the founding of New China, Xin Changfa continued to preserve its traditional craft while adapting to modern times, solidifying its status as a time-honored brand in Shanghai's food industry. Despite the uncertain founding date, its historical significance and cultural value remain undeniable.
Signature Products
Made from premium chestnuts and roasted using traditional methods, these chestnuts have a crisp shell that is easy to peel, revealing golden, sweet, and soft flesh. (20-40 RMB per jin)
A traditional Shanghai pastry made with chestnuts as the main ingredient, offering a rich chestnut flavor that is sweet but not cloying. (30-60 RMB per box)
A smooth paste made from fresh chestnuts, perfect for spreading on bread or using in desserts, with a unique and delightful taste. (25-50 RMB per jar)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
The art of making sugar-roasted chestnuts at Xin Changfa demands precise heat control and skilled technique, involving steps like sorting, washing, and roasting to ensure even heating and a sweet, fragrant result. This craft embodies the essence of Shanghai's traditional food culture and is a vital part of the city's culinary identity.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xin Changfa founded?
Xin Changfa was founded in null, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Xin Changfa?
Its signature product is Sugar-Roasted Chestnuts. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: