Xinhua
Time-Honored BrandXinhua · Guangdong · Founded 1820
Xinhua, a time-honored liquor brand from Guangdong, has been crafting rice-flavored baijiu since 1820. Rooted in Lingnan brewing traditions, it blends ancient techniques with local climate, offering pure, mellow spirits that capture the essence of southern Chinese culture.
Brand Story
Xinhua Distillery traces its roots to Guangdong in 1820, during the Qing Dynasty's Jiaqing era, when the region's brewing industry flourished. The founder, whose name is yet to be verified, adapted traditional methods to the humid subtropical climate, using rice and a unique starter culture to produce a delicate, aromatic spirit. By the Republic era (1912-1949), the distillery had expanded, exporting its products to Southeast Asia. After 1949, it was nationalized as Guangdong Xinhua Distillery, preserving its craft. Following economic reforms, the enterprise was restructured, yet the brand endured. Today, Xinhua embodies Lingnan liquor culture, with its brewing techniques listed as intangible cultural heritage, making it a representative of Guangdong's time-honored brands.
“[待核]”
Signature Products
Crafted from premium rice, this spirit is smooth and mellow with a pure rice aroma and a clean, sweet finish. (50-200 RMB)
Aged for years, this liquor is soft on the palate with a rich, fragrant bouquet, ideal for banquets. (100-300 RMB)
A limited-edition aged liquor with a slight yellow hue and noticeable legs, prized by collectors. (200-500 RMB)
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
Xinhua employs traditional solid-state fermentation, using rice as the base and a special starter for saccharification and fermentation, followed by steaming, fermenting, distilling, and aging. The process is adapted to Lingnan's climate, with careful control of temperature and humidity, resulting in a distinctive rice aroma. The distillery preserves its ancient workshops, passing down century-old techniques that reflect the essence of Lingnan liquor culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xinhua founded?
Xinhua was founded in 1820, originating in Guangdong, Guangdong, primarily in the Liquor & Spirits field.
What is the signature product of Xinhua?
Its signature product is Xinhua Rice-Flavored Baijiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: