Xinhua Bookstore
Time-Honored BrandXinhua Bookstore · Beijing · Founded 1937
Founded in 1937 in Yan'an, Xinhua Bookstore is China's largest state-owned book distribution network, directly led by the Communist Party of China. It has been a vital force in spreading knowledge and culture across the nation, evolving from revolutionary roots to a modern cultural landmark.
Brand Story
Xinhua Bookstore was established on April 24, 1937, in the caves of Yan'an under the leadership of the Central Committee of the Communist Party of China. Initially tasked with publishing and distributing Marxist-Leninist works and progressive publications, its name, personally inscribed by Chairman Mao Zedong, means 'New Bookstore of China'. During the War of Resistance and the Civil War, it moved with the army, spreading revolutionary literature and inspiring the masses. After 1949, its headquarters was established in Beijing, unifying the national book distribution network. As China's largest state-owned book retailer, Xinhua Bookstore has witnessed the development of the country's cultural and educational endeavors, carrying the reading memories of generations and standing as a unique cultural landmark among time-honored brands.
Signature Products
Covering Marxist classics, Party history, and national history, these are core products for disseminating mainstream ideology. (20-100 RMB)
The national distribution channel for textbooks, ensuring educational equity. (10-50 RMB)
A curated selection of Chinese and foreign literary masterpieces and art albums, meeting diverse cultural needs. (30-80 RMB)
Notebooks, bookmarks, and other items incorporating bookstore cultural elements, combining practicality and commemorative value. (20-200 RMB)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Xinhua Bookstore's expertise lies in its comprehensive distribution network and rigorous editorial standards. From cave dwellings in Yan'an to modern book malls, its system ensures books reach readers nationwide efficiently. It also promotes cultural heritage through reading events and lectures, becoming an integral part of urban cultural spaces.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xinhua Bookstore founded?
Xinhua Bookstore was founded in 1937, originating in Beijing, Beijing, primarily in the Other field.
What is the signature product of Xinhua Bookstore?
Its signature product is Political Theory Books. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: