New World
Time-Honored BrandNew World · Shanghai · Founded 1914
New World, a century-old commercial landmark in Shanghai, has witnessed the city's transformation since 1914. Blending shopping, entertainment, and culture, it remains a vibrant destination that honors tradition while embracing modernity.
Brand Story
Founded in 1914 (the third year of the Republic of China) by Huang Chujiu and Jing Runsan, New World began as an amusement park at the corner of Nanjing Road and Xizang Road. Huang, who made his fortune in pharmaceuticals, later ventured into entertainment, and his innovative vision quickly made New World a popular hotspot. During the 1920s, it hosted Peking opera and comedy performances, attracting renowned artists and becoming a key stage for Shanghai-style culture. Through wars and changing times, New World underwent multiple renovations but always retained its unique blend of commerce and culture. Today, New World City is a famous shopping center, continuing its century-old commercial legacy and carrying the memories of generations of Shanghainese.
Signature Products
A comprehensive shopping center featuring international brands, dining, and entertainment, offering a one-stop consumer experience. (Price varies by product)
A diverse food court offering authentic Shanghai cuisine and flavors from across China, catering to various tastes. (Average 50-200 RMB per person)
An indoor real-ice skating rink, a popular leisure activity venue among young people. (80-120 RMB per session)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
As a microcosm of Shanghai's modern commercial culture, New World embodies the openness and innovation of Shanghai-style (Hai Pai) culture. Its architecture and business model reflect a fusion of Chinese and Western elements, once leading the city's entertainment and consumption trends. The historical exhibits and cultural activities within New World City preserve urban memories, making it a valuable material resource for studying Shanghai's commercial history.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was New World founded?
New World was founded in 1914, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of New World?
Its signature product is New World City Shopping Experience. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: