Xinya
Time-Honored BrandXinya · Shanghai · Founded 1926
A renowned Cantonese restaurant in Shanghai, Xinya is celebrated for its authentic dim sum and mooncakes. Since 1926, it has been a guardian of Shanghai's culinary heritage, blending Cantonese flavors with local tastes.
Brand Story
Founded in 1926 by Chen Deming from Nanhai, Guangdong, Xinya began as a tea house offering Cantonese dim sum. In 1932, it moved to its current location on East Nanjing Road and became Xinya Cantonese Restaurant, the first large-scale Cantonese eatery in Shanghai. Chen's mastery of Cantonese cuisine, including roast meats, dim sum, and mooncakes, quickly won over locals. During the War of Resistance, Xinya remained open, hosting literary figures like Lu Xun and Ba Jin, adding cultural luster. After 1949, it was nationalized but preserved its traditions, later innovating with products like Xinya mooncakes. Its history mirrors Shanghai's culinary evolution, epitomizing the phrase 'Eat in Guangzhou, taste in Shanghai.'
“Xinya Classics, Cantonese Heritage”
Signature Products
Thin crust, rich filling, crafted with traditional methods. Classic flavors include lotus seed paste and red bean paste. (50-300 RMB per box)
Honey-glazed char siu is sweet and savory; roast goose has crispy skin and tender meat, embodying the essence of Cantonese roasting. (40-80 RMB per portion)
Thin, translucent wrappers with succulent, springy shrimp, a classic dim sum. (25-35 RMB per steamer)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Xinya Cantonese Restaurant upholds traditional Cantonese cooking, emphasizing fresh ingredients and precise heat control. Its mooncakes use a time-honored syrup crust technique requiring multiple steps. As a representative of Shanghai's Cantonese cuisine, it blends Lingnan culinary culture with Shanghai's urban tastes, creating a 'Shanghai-style Cantonese' that has deeply influenced local dining.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xinya founded?
Xinya was founded in 1926, originating in Shanghai, Shanghai, primarily in the Dining field.
What is the signature product of Xinya?
Its signature product is Xinya Mooncakes (Cantonese style). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: