Xitang Pai
Time-Honored BrandXitang Pai · Zhejiang · Founded
Xitang Pai is a time-honored liquor brand from Xitang Ancient Town in Jiaxing, Zhejiang Province. Renowned for its traditional Huangjiu (yellow rice wine), the brand embodies the brewing heritage of the Jiangnan water towns, offering a taste of history and culture in every sip.
Brand Story
Originating from Xitang Ancient Town in Jiaxing, Zhejiang, Xitang Pai's brewing history dates back to the Ming and Qing dynasties (1368-1911). Nestled in the Jiangnan water town, Xitang's dense waterways and abundant rice provided ideal conditions for brewing. According to local chronicles, by the Qing Dynasty (1644-1911), several breweries in Xitang were already producing Huangjiu celebrated for its 'mellow and sweet' flavor, which was sold in surrounding towns. During the Republic of China era (1912-1949), the brewing industry flourished, earning the folk reputation of 'Xitang Old Wine'. After the founding of the People's Republic of China, the Xitang Winery was established, inheriting traditional techniques and registering the trademark 'Xitang Pai'. The brand represents the culinary and folk traditions of the Jiangnan water towns, serving as a vessel of Xitang's historical memory. However, specific details of the brand's founding year and key figures remain unrecorded and await further research.
“Savor Xitang, Dream of Jiangnan”
Signature Products
Crafted from premium glutinous rice using traditional techniques, this wine boasts a mellow taste and a lingering finish. (20-50 RMB)
With an amber hue and rich aroma, this yellow rice wine is best enjoyed warm and pairs perfectly with meals. (15-40 RMB)
A semi-dry yellow rice wine with balanced sweetness and a harmonious body, ideal for banquets. (30-60 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Xitang Pai's brewing process follows traditional Huangjiu methods, including soaking rice, steaming, fermentation, pressing, and pasteurization, with an emphasis on seasonal timing—brewed in winter and matured by spring. This craftsmanship reflects the agricultural wisdom and culinary culture of the Jiangnan water towns, closely tied to local festivals such as the winter solstice brewing custom.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xitang Pai founded?
Xitang Pai was founded in null, originating in Zhejiang, Zhejiang, primarily in the Liquor & Spirits field.
What is the signature product of Xitang Pai?
Its signature product is Xitang Old Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: