Xiulin
Time-Honored BrandXiulin · Hubei · Founded 209
Xiulin liquor, originating from Shishou, Hubei, inherits a thousand-year-old brewing tradition. Named after the legendary site where Liu Bei married Lady Sun, it embodies the culture of the Three Kingdoms. Its rich aroma and lingering finish make it a cherished symbol of Jingchu heritage.
Brand Story
Xiulin liquor is produced in Shishou, Hubei, and its name derives from a famous tale of the Three Kingdoms period. In 209 AD (the 14th year of Jian'an, Eastern Han Dynasty), Liu Bei married Sun Shangxiang at Xiulin Mountain (now Xiulin Town) in Shishou. During the grand banquet, local brewers presented their finest liquor, which Liu Bei praised highly and named 'Xiulin'. Since then, Xiulin liquor has been an essential part of local banquets and rituals. Through the Tang, Song, Yuan, Ming, and Qing dynasties, the Xiulin brewery passed down its craft from generation to generation, continuously refining its techniques. By the Ming and Qing periods, Xiulin liquor had become renowned throughout Jingchu and was celebrated in poetry by scholars. In modern times, Xiulin Distillery has revitalized its heritage by combining ancient methods with contemporary technology. More than just a beverage, Xiulin liquor is a vessel of Shishou's history and culture, carrying the stories of the Three Kingdoms and the customs of Jingchu. Its brewing technique has been listed as an intangible cultural heritage, making it a shining gem among China's time-honored brands.
“Xiulin Liquor: Savor the Three Kingdoms, Intoxicate in Jingchu”
Signature Products
Made from premium sorghum using traditional solid-state fermentation, this liquor boasts a mellow body, rich aroma, sweet and smooth entry, and a long, lingering finish. (100-200 RMB)
Aged for years in cellars, this liquor has a slightly golden hue, a soft mouthfeel, and pronounced aged aroma, making it ideal for banquets and collection. (200-400 RMB)
With an affordable price and a refreshing taste, this liquor is perfect for daily consumption and is a common presence on Hubei dining tables. (50-100 RMB)
Stores & Addresses
Located in: Hubei（湖北）
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Cultural Note
Xiulin liquor's brewing technique follows the traditional solid-state fermentation method, using high-quality local grains and water from the Yangtze River system, crafted through multiple meticulous steps. The process strictly adheres to the solar terms, emphasizes the care of fermentation pits, and allows the liquor to naturally develop its aroma. Xiulin liquor culture integrates the lore of the Three Kingdoms with Jingchu folk customs, making it an important cultural symbol of the Shishou region.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xiulin founded?
Xiulin was founded in 209, originating in Hubei, Hubei, primarily in the Liquor & Spirits field.
What is the signature product of Xiulin?
Its signature product is Xiulin Yuanjiang (Original Mash). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: