Yougecang
Time-Honored BrandYougecang · Tibet · Founded
Yougecang, a Tibetan yogurt brand from the snowy plateau, carries on ancient fermentation methods and highland culture to craft healthy, delicious dairy products. Rooted in centuries-old tradition, it brings the authentic taste of Tibet to modern tables.
Brand Story
Yougecang, a dairy brand from the snow-capped highlands of Tibet, traces its origins to the Tubo Dynasty in the 7th century, when Tibetan ancestors mastered the art of naturally fermented yogurt, treasuring it as a precious nourishment. The brand name 'Yougecang' means 'Home of Yogurt,' embodying reverence for traditional craftsmanship. At its inception, founder Tashi Dondrup traveled through Tibetan villages, collecting folk fermentation recipes, and combined them with modern food technology to ensure safety and hygiene while preserving authentic flavors. Yougecang not only offers authentic Tibetan yogurt but also promotes Tibetan culinary culture. Its products are widely loved in Lhasa and surrounding areas, serving as a delicious bridge between tradition and modernity.
Signature Products
Made from highland yak milk, traditionally fermented, rich and creamy with a hint of sweetness. (10-20 RMB)
Infused with highland barley grains for added texture, nutritious and uniquely flavorful. (15-25 RMB)
Blended with natural honey, sweet but not cloying, ideal for health-conscious consumers. (12-22 RMB)
Stores & Addresses
Located in: Tibet（西藏）
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Cultural Note
Yougecang insists on using highland yak milk and follows ancient fermentation methods without preservatives. Its process preserves a thousand years of Tibetan fermentation wisdom, reflecting the Tibetan people's respect for and utilization of nature. The brand emphasizes cultural heritage by regularly hosting yogurt-making workshops, allowing more people to experience Tibetan food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yougecang founded?
Yougecang was founded in null, originating in Tibet, Tibet, primarily in the Other field.
What is the signature product of Yougecang?
Its signature product is Highland Plain Yogurt. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: