Xuan
Time-Honored BrandXuan · Anhui · Founded
Xuan Wine, from Anhui, is a classic Huizhou-style liquor with a rich history dating back to the Tang Dynasty. Crafted using traditional methods, it embodies the essence of Jiangnan's elegance and the spirit of ancient Chinese poetry.
Brand Story
Xuan Wine originates from Xuancheng, Anhui, a city with a winemaking tradition that dates back to the Tang Dynasty. Historical records show that the great poet Li Bai visited Xuancheng multiple times, leaving behind verses like 'Cutting water with a sword, it flows on; raising a cup to drown sorrow, it only grows.' His connection with the local wine became legendary. By the Song Dynasty, Xuancheng's wine industry had flourished, and during the Ming and Qing dynasties, Xuan Wine developed its distinctive character. In modern times, Xuan Wine has blended traditional techniques with contemporary technology, becoming a representative of Anhui's spirits. Its brewing process features 'small-pit fermentation and solid-state distillation,' using high-quality sorghum and wheat, drawing on the essence of the Jiangnan water towns. The result is a mellow, full-bodied wine with a lingering finish. Xuan Wine is not just a beverage; it is a vessel of Huizhou culture, carrying a thousand years of poetic and spirited tradition.
“[待核]”
Signature Products
A classic strong-aroma liquor, soft on the palate with a rich cellar fragrance. (100-200 RMB)
Aged for 8 years, this wine is full-bodied with a long, lingering aftertaste. (200-400 RMB)
A premium vintage with a rich aroma and a full, complex flavor. (500-800 RMB)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Xuan Wine's brewing follows the traditional 'small-pit fermentation' method, where smaller pits increase the contact area between the fermenting grains and the pit mud, promoting microbial growth and creating a unique flavor. The process also emphasizes the 'four highs and one low' technique: high-temperature starter making, stacking, fermentation, and distillation, which reduces impurities and enhances quality. The cultural essence of Xuan Wine blends the spirit of Huizhou merchants with poetic wine culture, reflecting the warmth and refinement of the Jiangnan region.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xuan founded?
Xuan was founded in null, originating in Anhui, Anhui, primarily in the Liquor & Spirits field.
What is the signature product of Xuan?
Its signature product is Xuan Wine Special Tribute. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: