Xuelian
Time-Honored BrandXuelian · Beijing · Founded
Xuelian, a time-honored Beijing textile brand, is renowned for its premium cashmere products. With a legacy of craftsmanship and innovation, it embodies the elegance and resilience of Chinese heritage, offering warmth and sophistication to customers worldwide.
Brand Story
Xuelian, originating in Beijing, traces its roots to the mid-20th century, though its exact founding year remains unverified. After the founding of the People's Republic of China, Beijing's textile industry flourished, and Xuelian emerged as a key player, carrying the mission of revitalizing national industry. During the planned economy era, Xuelian served domestic and international markets with high-quality cashmere products, becoming a source of pride for Beijing's textile sector. Following the reform and opening-up, Xuelian adapted to market changes, prioritizing technological innovation and quality enhancement, gradually establishing itself as a premium cashmere brand. The name 'Xuelian' (snow lotus) symbolizes purity and resilience, complementing the soft warmth of cashmere. Xuelian's development mirrors the modernization of China's textile industry and reflects the spirit of a time-honored brand keeping pace with the times. Despite the unverified founding year, Xuelian's significance in Beijing's and China's textile history is undeniable, with its products reaching customers both at home and abroad, serving as a cultural ambassador.
“[待核]”
Signature Products
Crafted from premium Inner Mongolian cashmere, soft to the touch and exceptionally warm. Classic styles that pair well with any outfit. (800-3000 RMB)
Lightweight yet warm, finely crafted with elegant patterns, perfect for autumn and winter ensembles. (300-1000 RMB)
Made from high-count cashmere fabric, tailored with clean lines and a structured silhouette, exuding understated luxury. (2000-6000 RMB)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Xuelian emphasizes the preservation of traditional textile techniques, integrating modern technology to develop a unique cashmere processing method. Its production process is meticulously controlled, from raw material selection to finished products, with every step reflecting craftsmanship. Xuelian also promotes cashmere culture through exhibitions and hands-on experiences, educating consumers on the value and care of cashmere.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xuelian founded?
Xuelian was founded in null, originating in Beijing, Beijing, primarily in the Textile & Apparel field.
What is the signature product of Xuelian?
Its signature product is Xuelian Cashmere Sweater. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: