Xunyang Tower
Time-Honored BrandXunyang Tower · Jiangxi · Founded
Xunyang Tower, a renowned cultural landmark in Jiujiang, Jiangxi, is famed for its association with the classic novel Water Margin. Today, it operates as a traditional restaurant, preserving the rich heritage of Jianghu culture and local culinary traditions.
Brand Story
Xunyang Tower, located in Jiujiang, Jiangxi (historically known as Xunyang), first gained literary fame through Tang Dynasty poet Bai Juyi's poem 'Inscription on Xunyang Tower,' when it was already a celebrated riverside pavilion. In the Song Dynasty, it became iconic as the setting where Song Jiang wrote his rebellious poem in Water Margin, symbolizing the martial arts world. Destroyed in warfare during the Ming Dynasty and rebuilt in the Qing, the tower saw many changes. The current structure, reconstructed in 1987 in Song architectural style, houses a restaurant serving traditional Jiujiang cuisine. Though its exact founding year is unknown, Xunyang Tower has witnessed a millennium of commerce and culture, embodying the spirit of scholars and heroes alike.
Signature Products
A multi-course meal featuring fresh fish from Poyang Lake, showcasing Jiujiang's reputation as a land of fish and rice. (200-500 RMB per table)
Traditional crispy pastries with a rich tea aroma, a famous local snack. (20-50 RMB per box)
A themed banquet inspired by Water Margin, combining local Jiujiang dishes with cultural storytelling. (300-800 RMB per table)
Stores & Addresses
Located in: Jiangxi（江西）
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Cultural Note
Xunyang Tower is celebrated for its connections to Bai Juyi's poetry and Water Margin, making it a key cultural landmark along the Yangtze River. Its architecture and restaurant business blend scholarly elegance with folk and martial culture, reflecting Jiujiang's unique culinary traditions and historical memory.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xunyang Tower founded?
Xunyang Tower was founded in null, originating in Jiangxi, Jiangxi, primarily in the Other field.
What is the signature product of Xunyang Tower?
Its signature product is Xunyang Fish Feast. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: