Yanchun
Time-Honored BrandYanchun · Jiangsu · Founded 1800
Yanchun is a century-old winery from Zhenjiang, Jiangsu, renowned for its traditional huangjiu (yellow wine) and vinegar. Since 1800, it has upheld ancient brewing techniques, crafting mellow wines that embody the essence of Jiangnan culinary culture.
Brand Story
Yanchun Winery traces its roots to Zhenjiang, Jiangsu, with a history dating back to the mid-Qing Dynasty (circa 1800). Located at the confluence of the Grand Canal and the Yangtze River, Zhenjiang was a bustling commercial hub where brewing flourished. The name Yanchun, meaning 'a feast as warm as spring,' reflects the brand's welcoming spirit. Founded by a local brewing family, Yanchun blended northern and southern techniques, using glutinous rice and wheat to produce huangjiu via the traditional 'tanfan' method, resulting in a rich, sweet aftertaste. During the late Qing and early Republic era, Yanchun was the preferred choice for Zhenjiang's elite, rivaling the famous Hengshun vinegar shop, together forming a cultural duo of wine and vinegar. After the 1950s, Yanchun was integrated into a local distillery, but its ancient methods survived. Today, Yanchun still insists on handcrafted winter brewing, and its techniques are listed as intangible cultural heritage of Zhenjiang, making it a vital representative of Jiangnan wine culture.
“Feast like spring, with a lingering aftertaste.”
Signature Products
A traditional semi-dry huangjiu with an amber hue and mellow taste, best enjoyed warm. (50-200 RMB/bottle)
Zhenjiang-style vinegar with a sweet-sour balance, ideal for dipping or cooking. (10-30 RMB/bottle)
Fermented bean curd preserved in wine lees, savory and appetizing, perfect as a side dish. (20-60 RMB/jar)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Yanchun's brewing follows the ancient principle of 'brewed in winter, matured in spring.' Using glutinous rice, wheat koji, and local water, the process involves soaking, steaming, fermenting, pressing, and pasteurizing—all done by hand over a hundred days. The resulting wine is rich in amino acids and nutrients. Yanchun's craft intertwines with Zhenjiang's vinegar culture, exemplifying the refinement and depth of Jiangnan cuisine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yanchun founded?
Yanchun was founded in 1800, originating in Jiangsu, Jiangsu, primarily in the Liquor & Spirits field.
What is the signature product of Yanchun?
Its signature product is Yanchun Old Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: