Yanghe
Time-Honored BrandYanghe · Jiangsu · Founded
Yanghe, a renowned liquor from Suqian, Jiangsu, is celebrated for its soft and mellow aroma. With a brewing heritage spanning over a thousand years, this time-honored Chinese brand embodies the essence of traditional craftsmanship and modern innovation.
Brand Story
Yanghe's brewing history dates back to the Sui and Tang dynasties, flourished during the Ming and Qing, and thrives in the modern era. According to the Siyang County Annals, the brewing industry in Yanghe Town began in the Tang Dynasty and had already achieved considerable scale by the Song Dynasty. During the Ming and Qing periods, Yanghe Daqu gained fame for its exceptional quality, and Emperor Qianlong of the Qing Dynasty praised it during his southern tours. The predecessor of the Yanghe Distillery was the Huaihai Distillery, established in 1949, later renamed Yanghe Distillery. In the 1950s, the distillery integrated modern technology with traditional techniques, creating a unique soft-flavor baijiu style. In 1979, Yanghe Daqu was recognized as a national famous liquor at the Third National Wine Appraisal, a title it retained multiple times. In 2003, Yanghe launched the Blue Classic series, centered on the concept of 'softness,' pioneering a new category in Chinese baijiu. Yanghe is not just a beverage; it is a symbol of the brewing culture of northern Jiangsu, carrying the emotions and memories of local people. Its brewing techniques have been inscribed on the National Intangible Cultural Heritage list, reflecting the profound heritage of Chinese liquor culture.
“Chinese Dream, Dream of Blue”
Signature Products
A soft and mellow strong-aroma baijiu with a smooth taste and long finish. It is Yanghe's classic entry-level product. (100-200 RMB/bottle)
A mid-to-high-end soft baijiu with an elegant aroma and silky texture, ideal for business banquets. (200-400 RMB/bottle)
A premium soft baijiu with pronounced aged aroma and a rich, full-bodied taste, reflecting quality and sophistication. (400-600 RMB/bottle)
A traditional strong-aroma baijiu with a rich cellar fragrance, sweet and refreshing, representing Yanghe's historic classic. (50-100 RMB/bottle)
Stores & Addresses
Located in: Jiangsu(江苏)
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Cultural Note
Yanghe's brewing techniques originated in the Sui and Tang dynasties and flourished in the Ming and Qing. The process employs the traditional 'Lao Wu Zheng' (five-steaming) method, combined with modern biotechnology, to create a soft-flavor baijiu style. The brewing emphasizes low-temperature fermentation and slow maturation, resulting in a mellow and smooth body. Yanghe's Ming and Qing-era fermentation pits are hailed as 'living cultural relics of Chinese baijiu,' and its brewing techniques have been listed as a National Intangible Cultural Heritage, exemplifying the fusion of tradition and innovation.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yanghe founded?
Yanghe was founded in null, originating in Jiangsu, Jiangsu, primarily in the Liquor & Spirits field.
What is the signature product of Yanghe?
Its signature product is Yanghe Blue Classic · Sea of Blue. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: