Yang Yuxing
Time-Honored BrandYang Yuxing · Hunan · Founded 1894
Founded in 1894 in Changsha, Hunan, Yang Yuxing is a century-old noodle shop renowned for its hand-pulled noodles and savory broths. It embodies the culinary heritage of Hunan cuisine and remains a beloved local institution.
Brand Story
Yang Yuxing was established during the Guangxu reign of the Qing Dynasty (around 1894) by the Yang family in Changsha. What began as a small noodle stall soon gained fame for its unique noodle-making techniques and flavorful soups. During the Republican era, the second-generation heir Yang Dexing refined the recipes, introducing alkaline water to create chewier noodles and a variety of toppings, making it a daily staple for Changsha residents. Despite hardships during the War of Resistance, the shop persevered, witnessing the city's transformation. After the founding of the People's Republic of China, Yang Yuxing underwent public-private partnership, preserving its craft. Its noodle culture became an integral part of Hunan cuisine, reflecting Changsha's philosophy of hearty, flavorful eating. Today, Yang Yuxing remains a symbol of authentic local taste, its story mirroring the resilience and evolution of modern Chinese catering.
“A Century of Yang Yuxing, A Bowl of Changsha Flavor”
Signature Products
Beef bone broth served with braised beef slices; the soup is fresh, the meat tender, and the noodles smooth. (15-25 RMB)
Numbing and spicy with tender chicken shreds; moderately hot, perfect for those who enjoy bold flavors. (12-20 RMB)
Chewy sweet potato noodles in a tangy and spicy broth, topped with peanuts and bean sprouts. (10-18 RMB)
Stores & Addresses
Located in: Hunan（湖南）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Yang Yuxing's noodle-making emphasizes 'mixing dough with alkaline water, kneading thoroughly, and resting adequately,' resulting in thin, resilient noodles that don't cloud the broth. The soup is simmered with pork bones and chicken carcasses, yielding a rich, savory flavor. This century-old craft is a living testament to Changsha's rice noodle and noodle culture, embodying Hunan cuisine's focus on natural flavors and precise cooking.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yang Yuxing founded?
Yang Yuxing was founded in 1894, originating in Hunan, Hunan, primarily in the Dining field.
What is the signature product of Yang Yuxing?
Its signature product is Original Soup Beef Noodles. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: