Yang Yuxing
Time-Honored BrandYang Yuxing · Hunan · Founded 1890
Founded in 1890 in Changsha, Hunan, Yang Yuxing is a century-old noodle house renowned for its hand-pulled noodles and secret sauce toppings. It embodies the rich culinary heritage of Hunan, offering a taste of authentic local flavors and cultural memory.
Brand Story
Yang Yuxing Noodle House was established during the Guangxu era of the Qing Dynasty (around 1890) by the Yang family at Nanmenkou, Changsha. Founder Yang Desheng started with a focus on savory soup noodles, emphasizing chewy noodles and rich broth, gradually developing a unique flavor. During the Republic era, the second-generation heir Yang Shaonong refined the craft, introducing alkaline water noodles and creating various toppings, which boosted the shop's fame. During the War of Resistance, Yang Yuxing remained open, providing affordable meals to citizens and becoming a symbol of Changsha's food culture. After the founding of New China, the business underwent public-private partnership, preserving its techniques. Its noodle culture integrates the essence of Hunan cuisine, reflecting the warm and down-to-earth character of Changsha people, making it a vital representative of Hunan's culinary heritage.
Signature Products
Beef bone broth, tender braised beef, and chewy noodles in a rich and savory soup. (15-25 RMB)
Secret homemade meat sauce with shredded cucumber, offering a rich, savory flavor and varied texture. (10-18 RMB)
Tangy and spicy, with tender chicken strips, perfect for those who enjoy bold flavors. (12-20 RMB)
Stores & Addresses
Located in: Hunan（湖南）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Yang Yuxing's noodle-making technique emphasizes five steps: mixing, kneading, resting, rolling, and cutting, resulting in springy and smooth noodles. With dozens of toppings, it incorporates stir-frying, braising, and stewing methods from Hunan cuisine, embodying the unique 'one soup, one noodle, one topping' dining culture.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yang Yuxing founded?
Yang Yuxing was founded in 1890, originating in Hunan, Hunan, primarily in the Food & Beverage field.
What is the signature product of Yang Yuxing?
Its signature product is Original Soup Beef Noodles. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: