Yichang
Time-Honored BrandYichang · Dalian · Founded
Yichang, a time-honored food brand from Dalian, is renowned for its traditional pastries and seafood delicacies, carrying the city's culinary memory through generations.
Brand Story
Yichang originated in Dalian, with a history dating back to the early 20th century when the city opened as a port, fostering a blend of northern and southern commerce and culinary cultures. According to local historical records, Yichang began as a small food workshop founded by local artisans, specializing in traditional Chinese pastries such as mooncakes and crisp cakes. Known for its quality ingredients and meticulous craftsmanship, it gradually earned a reputation among residents. In the 1930s, as Dalian flourished as a major port city, Yichang seized opportunities to introduce modern production equipment while preserving handcrafted techniques, expanding its reach to surrounding areas. During the War of Resistance, Yichang supplied dry rations to the front lines, demonstrating national responsibility. After the founding of the People's Republic of China, Yichang underwent public-private partnership, retaining traditional recipes and developing seafood-flavored products like fish floss and shrimp paste, which became Dalian specialties. Following reform and opening-up, Yichang revitalized itself, blending innovation with heritage, though it has not yet received official recognition as a time-honored brand. Its historical details are scattered in local chronicles and oral histories, with some dates and key figures pending verification. Yichang not only represents the development of Dalian's food industry but also carries the taste memories of several generations, making it a significant cultural symbol of the city.
Signature Products
Thin crust with rich filling, sweet but not greasy, made with traditional syrup and five-nut filling. (20-60 RMB/box)
Made from fresh fish from the Yellow Sea, slow-roasted to a savory, fluffy texture, perfect as a side dish. (30-80 RMB/jar)
Traditionally fermented, savory and rich, a staple condiment in Dalian home cooking. (15-40 RMB/bottle)
Stores & Addresses
Located in: Dalian（大连）
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Cultural Note
Yichang's craftsmanship integrates northern and southern pastry techniques with Dalian's seafood resources, emphasizing handmade production and natural ingredients. Its fermentation and baking processes are attuned to seasonal changes and precise heat control, reflecting the characteristics of maritime food culture. Traditional recipes and skills are passed down orally from master to apprentice, with some steps relying on experiential judgment, holding intangible cultural heritage value, though official recognition is pending.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yichang founded?
Yichang was founded in null, originating in Dalian, Dalian, primarily in the Food & Beverage field.
What is the signature product of Yichang?
Its signature product is Traditional Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: