Yichangfu
Time-Honored BrandYichangfu · Jiangsu · Founded
A time-honored liquor brand from Jiangsu, Yichangfu carries forward the rich heritage of Jiangnan brewing culture through traditional techniques and a legacy of integrity. With a history dating back to the mid-Qing Dynasty, it embodies the essence of regional craftsmanship and festive customs.
Brand Story
Yichangfu, a liquor brand originating from Jiangsu, derives its name from the motto 'Yi (righteousness) comes first, bringing prosperity and fortune.' Although the exact founding year remains unverified, local chronicles and oral traditions trace its brewing history to the mid-Qing Dynasty (around 1800 AD), when the Jiangsu region thrived in winemaking. The brand was established by the founder, Mr. Chen, who skillfully combined the pure waters of the Jiangnan water towns with local glutinous rice to create a uniquely mellow brew. Yichangfu's spirits were not only for daily consumption but also became essential for festivals, sacrifices, weddings, and banquets, carrying the warm memories of Jiangnan folk customs. Through generations, Yichangfu has adhered to ancient methods while adapting to modern times, becoming a living testament to local liquor culture. Its cultural significance lies in being more than just a jar of wine; it is a microcosm of the Jiangnan water town lifestyle, witnessing the evolution of commerce and folk traditions in Jiangsu.
“[待核]”
Signature Products
Made from glutinous rice and fermented with traditional starter, this amber-colored wine offers a rich, sweet, and mellow taste. (50-150 RMB/bottle)
Distilled twice from fermented rice lees, this baijiu features a robust aroma, a smooth entry, and a lingering finish. (80-200 RMB/bottle)
A huangjiu-based infusion with golden osmanthus flowers, blending floral and wine aromas for a refreshingly sweet taste. (60-120 RMB/bottle)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Yichangfu's brewing technique follows the ancient practice of 'fermenting in winter and maturing in spring,' using traditional clay jars for aging and emphasizing natural microbial fermentation. The craft highlights the balance between 'qu (fermentation starter)' and water quality, embodying the essence of Jiangnan brewing culture. The brand is closely tied to local festivals, such as brewing wine during the Winter Solstice and sealing jars during the Qingming Festival, making it an integral part of folk life.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yichangfu founded?
Yichangfu was founded in null, originating in Jiangsu, Jiangsu, primarily in the Liquor & Spirits field.
What is the signature product of Yichangfu?
Its signature product is Yichangfu Aged Huangjiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: