Yihai
Time-Honored BrandYihai · Fujian · Founded
Yihai is a Fujian-based food brand renowned for its traditional seafood processing techniques, inheriting the maritime culture of the Min region. With a history dating back to the Ming and Qing dynasties, Yihai offers premium dried fish, shrimp paste, and seaweed, crafted with time-honored methods and modern quality standards.
Brand Story
Yihai's roots trace back to the coastal region of Fujian, where the sea has long been a source of life and livelihood. According to local chronicles, as early as the mid-Ming Dynasty (around the 1500s), workshops specializing in seafood curing emerged along the coast, and Yihai's predecessor was among them. During the Qianlong era of the Qing Dynasty (around the 1750s), the Lin family, founders of Yihai, established 'Yihai Hao' in Fuzhou, dealing in dried fish and shrimp paste. Known for their meticulous selection of ingredients and exquisite craftsmanship, they gradually earned a stellar reputation. The Lin family passed down their skills through generations, blending traditional curing and sun-drying techniques with Min cuisine, shaping Yihai's unique character. More than just food, Yihai embodies the maritime culture of Fujian, reflecting the coastal people's reverence and gratitude for the ocean.
Signature Products
Made from fresh sea fish, traditionally cured and sun-dried, with firm flesh and a savory, salty taste. (50-150 RMB/jin)
Fermented from high-quality dried shrimp, rich in flavor, an excellent umami enhancer for Min cuisine. (30-80 RMB/bottle)
Harvested from the coast of Fujian, naturally sun-dried, crisp texture, and nutritious. (20-60 RMB/pack)
Stores & Addresses
Located in: Fujian（福建）
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Cultural Note
Yihai preserves traditional Fujianese seafood processing techniques, including curing, sun-drying, and fermentation, with a focus on retaining the natural flavors of the ingredients. These methods, shaped by the region's maritime climate and folk wisdom, reflect the lifestyle and dietary culture of Fujian's coastal communities. While adhering to ancient recipes, Yihai incorporates modern hygiene standards to ensure product safety and quality.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yihai founded?
Yihai was founded in null, originating in Fujian, Fujian, primarily in the Food & Beverage field.
What is the signature product of Yihai?
Its signature product is Yihai Dried Fish. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: