Yi Lou You
Time-Honored BrandYi Lou You · Hebei · Founded
A traditional liquor from Handan, Hebei, renowned for its unique brewing process and mellow flavor, carrying the local wine culture and memories.
Brand Story
Yi Lou You liquor originates from Handan, Hebei, with a history dating back to the Ming and Qing dynasties. The region's thriving brewing industry and the high-quality water from the Fuyang River enabled local artisans to craft exceptional spirits. According to legend, during the Qianlong era of the Qing Dynasty, a winery in Handan stored its liquor in clay jars, and the rich aroma and sweet taste earned it the praise 'Yi Lou You,' meaning the liquor is as precious as oil. In the Republican era, inheritors improved the process, using sorghum and wheat, and adopting solid-state fermentation and distillation to create a distinctive style. After the founding of the People's Republic of China, the distillery briefly resumed production, though the full lineage is hard to trace. The name reflects both the quality of the liquor and Handan's long-standing brewing tradition and local culture.
Signature Products
Brewed with traditional techniques, this liquor is full-bodied, smooth on the palate, with a long-lasting finish. (50-150 RMB)
Aged for years in cellars, this liquor offers a more intense aroma and a finer taste, ideal for banquets and gifts. (150-300 RMB)
Stores & Addresses
Located in: Hebei（河北）
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Cultural Note
The brewing technique of Yi Lou You integrates Handan's traditional solid-state fermentation method, emphasizing ingredient selection and fermentation time, resulting in a rich cellar aroma and a clean, sweet finish. The name, derived from local praise for the liquor's quality, embodies the people's love for wine culture and their simple aesthetic.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yi Lou You founded?
Yi Lou You was founded in null, originating in Hebei, Hebei, primarily in the Liquor & Spirits field.
What is the signature product of Yi Lou You?
Its signature product is Yi Lou You Classic Baijiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: