Yixin Zhai
Time-Honored BrandYixin Zhai · Shanghai · Founded
Yixin Zhai, a time-honored halal restaurant in Shanghai, is renowned for its beef pan-fried buns and curry beef soup, carrying forward a century-old tradition of halal culinary craftsmanship.
Brand Story
Founded during the Guangxu reign of the Qing Dynasty (circa 1875-1908) by a Hui chef surnamed Ma, Yixin Zhai began as a small food stall in Shanghai's old city and later grew into a full-fledged halal restaurant. The Ma family has managed the establishment for generations, earning a reputation for carefully selected ingredients, precise cooking, and pure flavors, beloved by Shanghai's Muslim community and locals alike. In the early 20th century, Yixin Zhai moved to its current location and gradually became a representative of Shanghai's halal food culture. Its beef pan-fried buns, with thin wrappers, generous fillings, crispy bottoms, and juicy interiors, along with its rich and savory curry beef soup, have become cherished taste memories for generations of Shanghainese. Through wars and social changes, Yixin Zhai has adhered to traditional handmade techniques, passing them down through the years, and bearing witness to the diverse culinary fusion of Shanghai's urban culture.
“[待核]”
Signature Products
Golden and crispy on the outside, juicy and savory on the inside, featuring a classic pairing of beef and onion. (8-12 RMB per piece)
Rich and hearty broth with tender beef and aromatic curry, perfect for warming the stomach and dispelling cold. (15-20 RMB per bowl)
Crispy on the bottom, with firm and juicy filling, best enjoyed with vinegar. (10-15 RMB per liang, about 100g)
Chewy noodles, tender beef, and a savory soy-based broth with a lingering aftertaste. (20-25 RMB per bowl)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Yixin Zhai adheres to halal dietary standards, using fresh beef, hand-minced fillings, and traditional heat control. Its craftsmanship, centered on 'crispy crust, juicy filling, and rich flavor,' has been passed down for a century, embodying the inclusive and harmonious nature of Shanghai's halal food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yixin Zhai founded?
Yixin Zhai was founded in null, originating in Shanghai, Shanghai, primarily in the Dining field.
What is the signature product of Yixin Zhai?
Its signature product is Beef Pan-Fried Bun. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: