Yongfengyuan
Time-Honored BrandYongfengyuan · Shenzhen · Founded 1997
Yongfengyuan, a premium ceramic brand from Shenzhen, inherits the legacy of imperial porcelain craftsmanship and blends it with modern design. Dedicated to creating high-end tableware and art pieces, the brand brings the elegance of Chinese ceramics to the world, combining tradition with contemporary aesthetics.
Brand Story
Yongfengyuan traces its roots to the Liu family of Jiangxi, who began crafting daily-use ceramics during the Qing Dynasty (c. 1736-1795). After upheavals, the family relocated to Shenzhen in the 1990s to revive their heritage. In 1997, Liu Quanhui officially founded Yongfengyuan, merging traditional Jingdezhen techniques with Shenzhen's innovative spirit. The brand focuses on high-end ceramic R&D and production, with a mission to 'inherit national essence and promote ceramic art.' Its works, often presented as state gifts to foreign leaders, exemplify the charm of Chinese ceramic culture. Today, Yongfengyuan products are sold worldwide, representing a modern evolution of this ancient craft.
“Let the world fall in love with Chinese porcelain.”
Signature Products
Inspired by traditional blue-and-white porcelain, this series blends classic motifs with modern design, ideal for upscale banquets and collecting. (Hundreds to thousands of RMB)
Featuring famille-rose and gold tracing techniques, this series captures the gentle beauty of Eastern women and is often used in important diplomatic occasions. (Hundreds to thousands of RMB)
Combining practicality with aesthetics, these pieces use healthy glazes and are perfect for everyday use. (Tens to hundreds of RMB)
Stores & Addresses
Located in: Shenzhen（深圳）
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Cultural Note
Yongfengyuan preserves traditional Jingdezhen techniques such as hand-throwing, underglaze painting, and high-temperature firing, while integrating modern design. The brand prioritizes health and sustainability, using lead- and cadmium-free glazes to ensure safety. Its craftsmanship retains classical elegance yet meets contemporary tastes, embodying innovation and continuity in ceramic culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yongfengyuan founded?
Yongfengyuan was founded in 1997, originating in Shenzhen, Shenzhen, primarily in the Other field.
What is the signature product of Yongfengyuan?
Its signature product is Guoci · Mr. Porcelain. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: