Forever
Time-Honored BrandForever · Shanghai · Founded 1940
Forever is a leading Chinese bicycle brand, renowned for its durability and quality. Since 1940, it has accompanied generations of Chinese people on their daily journeys, becoming a symbol of national memory and craftsmanship.
Brand Story
The Forever brand originated from the Shanghai Changhe Factory, established in 1940, and was officially named 'Forever' in 1953. Its development is closely intertwined with the history of China's bicycle industry, witnessing its growth from scratch to prominence. During the planned economy era, a Forever bicycle was a prized family asset and one of the 'three must-haves' for marriage. After the reform and opening-up, Forever continued to innovate, launching several classic models that have become iconic in the national memory. The brand carries profound cultural significance, representing the ingenuity of Chinese manufacturing and the pride of a national brand.
“Forever, with you all the way”
Signature Products
Classic and durable, ideal for daily commuting, carrying memories of generations. (500-1500 RMB)
Stable performance, suitable for various terrains, meeting outdoor riding needs. (800-3000 RMB)
Portable and easy to store, perfect for urban commuting and short trips. (600-2000 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Forever bicycles are known for their exquisite craftsmanship, sturdy welded frames, and glossy paintwork, with meticulous attention to detail. The manufacturing techniques blend traditional metalworking with modern industrial technology, embodying the spirit of craftsmanship in China's bicycle industry.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Forever founded?
Forever was founded in 1940, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Forever?
Its signature product is Forever C-Series Classic Bicycle. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: