Yongqing
Time-Honored BrandYongqing · Shanghai · Founded
Yongqing, a time-honored brand from Shanghai, is renowned for its traditional craftsmanship and commitment to quality. Though its founding year remains unverified, the brand carries a profound cultural heritage, embodying the spirit of Shanghai's commercial prosperity and the essence of Haipai culture.
Brand Story
Yongqing originated in Shanghai, with its exact founding year yet to be officially confirmed. According to historical records, its development is closely tied to the flourishing of Shanghai's modern industry and commerce. In the early 20th century, as a treaty port, Shanghai witnessed a thriving commercial culture, and Yongqing emerged in this context, establishing itself through integrity and exquisite craftsmanship. The brand name, meaning 'evergreen,' reflects a wish for enduring prosperity. While the founder's name is not clearly documented, it is said that they upheld a spirit of 'striving for perfection,' setting the brand's tone. Yongqing's products were once beloved by local residents, becoming part of daily life and reflecting the inclusive, quality-focused nature of Haipai culture. Despite not receiving official recognition, Yongqing has left its mark in local commercial history, serving as a member of Shanghai's time-honored brands and carrying the city's memories.
Signature Products
Crafted with traditional techniques, offering stable quality and embodying the brand's core values.
Blending Haipai style to meet modern needs while preserving classic charm.
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Yongqing's craftsmanship emphasizes meticulous handwork and premium materials, reflecting the dedication to quality typical of Shanghai's time-honored brands. Its cultural essence blends Jiangnan traditions with modern urban commercial spirit, highlighting integrity and innovation. Though not officially recognized as intangible cultural heritage, its practices embody the pragmatism and refinement of Haipai culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yongqing founded?
Yongqing was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Yongqing?
Its signature product is Yongqing Classic Series. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: