Yushuqian
Time-Honored BrandYushuqian · Jilin · Founded
Yushuqian, a time-honored liquor brand from Jilin Province, is renowned for its traditional brewing techniques and mellow flavor. Originating in the Qing Dynasty, it carries the rich cultural heritage of Northeast China's black soil and remains a beloved symbol of regional craftsmanship.
Brand Story
Yushuqian liquor traces its roots to Yushu City, Jilin Province, where the abundance of sorghum fueled a thriving distilling industry. During the Guangxu reign (1875-1908), local workshops, known as 'shao guo', began producing a distinctive baijiu using traditional solid-state fermentation. The clear, bright quality of the liquor reminded locals of elm seeds, hence the name 'Yushuqian' (elm money). By the Republic era (1912-1949), the Yushuqian distillery had expanded, earning a reputation as one of the finest liquors in Guandong. After 1949, the distillery was nationalized, blending ancient methods with modern technology to ensure consistent quality. Today, Yushuqian is not just a drink but a testament to the agricultural wisdom and brewing heritage of Northeast China, passed down through generations.
“Yushuqian, a century of mellow fragrance”
Signature Products
Crafted from sorghum using traditional methods, this liquor offers a mellow taste and a lingering finish. (50-150 RMB)
Blended from aged base liquors, this full-bodied spirit features harmonious aromas, ideal for collection and banquets. (200-500 RMB)
Made with a multi-grain recipe, this smooth and silky liquor is a local favorite. (80-200 RMB)
Stores & Addresses
Located in: Jilin（吉林）
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Cultural Note
Yushuqian's brewing technique originates from folk 'shao guo' (pot still) traditions, emphasizing 'fine grains, sweet water, aged qu, and clean vessels.' It employs solid-state fermentation and pot distillation, adapted to the cold climate of Northeast China for cellar aging. This craft reflects the region's resourcefulness and brewing wisdom, making it a vital part of Jilin's cultural identity.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yushuqian founded?
Yushuqian was founded in null, originating in Jilin, Jilin, primarily in the Liquor & Spirits field.
What is the signature product of Yushuqian?
Its signature product is Yushuqian Classic Baijiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: