Zhanggong
Time-Honored BrandZhanggong · Jiangxi · Founded
Zhanggong liquor, originating from Ganzhou, Jiangxi, embodies a thousand years of Hakka wine culture. Crafted with traditional techniques passed down through generations, it offers a taste of authentic regional heritage.
Brand Story
The history of Zhanggong liquor dates back to the Song Dynasty (960-1279 AD). Ganzhou, anciently known as Zhanggong, was named after the convergence of the Zhang and Gong rivers. According to the Ganzhou Prefecture Records, the city's wine industry flourished during the Song, with distilleries lining the riverside, using local high-quality water and rice to produce clear, mellow spirits. During the Ming and Qing dynasties (1368-1911), Zhanggong became a prized gift and banquet staple in southern Jiangxi, with its brewing techniques passed down through generations. In modern times, the Zhanggong Distillery has blended traditional methods with contemporary technology, preserving core processes such as the 'old five-steamer' mixed steaming and fermentation, and continuous grain addition, resulting in a rich and sweet-bodied liquor. Zhanggong is not just a taste of the region's terroir but also a symbol of Hakka hospitality, carrying with it nostalgia and memory.
“Zhanggong's fine brew, the spirit of Hakka hospitality.”
Signature Products
A strong-aroma baijiu with rich cellar fragrance and a sweet, smooth entry. This is the classic series of Zhanggong liquor. (50-200 RMB)
Aged for years, this full-bodied spirit offers a long, lingering finish, ideal for collection and banquets. (100-300 RMB)
An affordable everyday liquor with a crisp taste and prominent grain aroma, beloved by local consumers. (30-100 RMB)
Stores & Addresses
Located in: Jiangxi（江西）
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Cultural Note
The brewing technique of Zhanggong liquor follows ancient methods, using high-quality rice and wheat from southern Jiangxi. Fermented in aged pits, the grains are steamed and fermented together, with spirits carefully selected by quality and aged for extended periods. The craft emphasizes 'stability, precision, finesse, and purity,' with a focus on cultivating a rich microbial environment, giving the liquor its distinctive 'elegant cellar aroma, mellow and refreshingly clean' character. This technique is an integral part of the Hakka culinary culture in southern Jiangxi, reflecting the local people's reverence for and utilization of nature.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhanggong founded?
Zhanggong was founded in null, originating in Jiangxi, Jiangxi, primarily in the Liquor & Spirits field.
What is the signature product of Zhanggong?
Its signature product is Zhanggong Wang. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: