Zhang Ji
Time-Honored BrandZhang Ji · Shaanxi · Founded 1800
Zhang Ji, a century-old culinary brand from Shaanxi, has been perfecting authentic Shaanxi flavors since around 1800. With a rich heritage and masterful craftsmanship, it offers classic dishes like Hulutou, Roujiamo, and Biangbiang noodles, embodying the essence of Guanzhong cuisine.
Brand Story
Zhang Ji traces its origins to the mid-Qing Dynasty (around 1800) in Shaanxi, founded by the Zhang family's ancestor, a renowned local chef from Guanzhong. Known for exquisite culinary skills and honest business practices, the brand opened its first shop in Xi'an during the Daoguang reign (1821-1850), serving local snacks that quickly gained popularity. In the Republic era (1912-1949), the third-generation heir Zhang Defu innovated traditional recipes, elevating the brand's reputation. After 1949, Zhang Ji navigated through socialist transformation and reform, preserving traditional techniques while embracing modern management. Now led by the sixth-generation heir Zhang Mingyuan, Zhang Ji remains dedicated to promoting and innovating Shaanxi cuisine, carrying forward a legacy that embodies regional culture and historical change.
“[待核]”
Signature Products
A classic Shaanxi snack featuring pork intestines and bread pieces in a rich, savory secret broth. The soup is hearty and flavorful, with a satisfying yet not greasy taste. (25-45 RMB)
A signature staple made with premium pork, slow-cooked in aged marinade, served in a crispy bun. The meat is tender and juicy, bursting with aromatic flavor. (12-20 RMB)
Hand-pulled wide noodles topped with sizzling chili oil, delivering a fragrant and chewy texture. A true taste of Shaanxi, full of local character. (15-30 RMB)
Stores & Addresses
Located in: Shaanxi（陕西）
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Cultural Note
Zhang Ji's century-old techniques adhere to ancient methods, such as the secret broth for Hulutou and the aged marinade for La Zhi Rou, following ancestral recipes. The intricate preparation, emphasizing heat and timing, reflects Shaanxi cuisine's style of 'ruggedness with finesse.' Zhang Ji also highlights natural flavors, integrating Guanzhong food culture, making it a living testament to Shaanxi folk customs and culinary evolution.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhang Ji founded?
Zhang Ji was founded in 1800, originating in Shaanxi, Shaanxi, primarily in the Dining field.
What is the signature product of Zhang Ji?
Its signature product is Zhang Ji Hulutou. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: