Zhang Laowu
Time-Honored BrandZhang Laowu · Sichuan · Founded
A traditional Sichuan snack brand renowned for its handcrafted sugar paintings, preserving a folk art that turns molten sugar into edible masterpieces.
Brand Story
Zhang Laowu is a traditional snack brand from Sichuan, with roots tracing back to the Qing Dynasty. Around 1800, during the Jiaqing reign, a skilled artisan surnamed Zhang (given name unknown) made a living crafting sugar paintings in the Chengdu area. His exceptional skill earned him the nickname 'Zhang Laowu.' Using sugar as ink and a spoon as a brush, he depicted birds, animals, flowers, and insects, delighting locals. His sugar paintings were not only vivid but also crisp and pleasantly sweet, becoming a staple at festivals and temple fairs. Passed down through generations, Zhang Laowu's craft blends folk art with culinary culture, reflecting Sichuan's appreciation for life's aesthetics. Though the brand is not officially registered today, the technique remains a vital part of intangible cultural heritage, serving as a cultural emblem of Sichuan.
Signature Products
Edible art created by drawing patterns with syrup; both decorative and delicious. (10-50 RMB)
Blown or molded sugar figures in various playful shapes, full of childlike charm. (5-20 RMB)
Hawthorn and other fruits coated in a sugar glaze, offering a sweet-and-sour taste; a classic snack. (5-15 RMB)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
Zhang Laowu's sugar painting is a form of folk art where a spoon acts as a brush and liquid sugar as paint, requiring a steady hand and precise temperature control. This intricate craft showcases the wisdom and creativity of folk artisans. Sugar paintings are not just treats but carriers of folk culture, commonly seen at temple fairs and festivals, evoking collective memories of the Sichuan people.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhang Laowu founded?
Zhang Laowu was founded in null, originating in Sichuan, Sichuan, primarily in the Other field.
What is the signature product of Zhang Laowu?
Its signature product is Sugar Painting. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: