Zhan Ji
Time-Honored BrandZhan Ji · Anhui · Founded
Zhan Ji is a renowned food brand from Anhui Province, celebrated for its traditional pastry-making techniques. With a history dating back to the Qing Dynasty, it has become a cultural icon, preserving local culinary heritage through exquisite craftsmanship and authentic flavors.
Brand Story
Zhan Ji traces its origins to Anhui Province, with a history dating back to the mid-to-late Qing Dynasty (around 1800 AD), a period when Hui merchants flourished and culinary culture thrived. The founder, the Zhan family, established a small workshop in the countryside, specializing in handcrafted pastries and cakes. Their commitment to selecting premium ingredients and meticulous craftsmanship gradually earned them a stellar reputation locally. Through generations, Zhan Ji has adhered to traditional methods, blending northern and southern flavors to create a unique taste. By the early 20th century, Zhan Ji pastries had become essential for festivals and weddings, with recipes passed down orally within the family. After the founding of the People's Republic of China, the brand underwent public-private partnership, but its legacy endured. Following the reform and opening-up, the Zhan descendants revived the brand, merging tradition with modern consumer needs, making Zhan Ji a representative of Anhui's specialty foods. Today, while specific dates await official verification, its cultural value is widely recognized.
“[待核]”
Signature Products
Crumbly, sweet, and melts in your mouth; a classic traditional pastry. (15-30 RMB/box)
Rich sesame aroma, crispy exterior, soft filling, and a balanced sweet-savory taste. (20-40 RMB/bag)
Refreshing and smooth with a pure mung bean flavor; an ideal summer treat. (18-35 RMB/box)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Zhan Ji's pastry-making techniques follow ancient methods, emphasizing the natural flavors of ingredients through hand-kneading and baking, reflecting the characteristics of Huizhou-style pastries. The craft is passed down primarily within the family, highlighting experience and craftsmanship, making it an important carrier of Anhui's culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhan Ji founded?
Zhan Ji was founded in null, originating in Anhui, Anhui, primarily in the Food & Beverage field.
What is the signature product of Zhan Ji?
Its signature product is Zhan Ji Taosu (Peach Crisp). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: